This is Juan Roig's new store, owner of Mercadona

The president of Mercadona, Juan Roig, continues with his business activity and has now given birth a new project he carried.He has opened the first 'Pop Up' store of Shuttle, accelerator of startup companies promoted by the entrepreneur.

It is called 'Market Shistle' and will remain open until January 15, according to the newspaper Las Provinces.It is located in one of the premises of the Shopping Center of El Saler, in Valencia.As explained by the shopping center in a statement, assistance to these days will be completely free and visitors can register at the customer service point

The purpose of the same is to serve as a showcase to all those who show interest, showing the wide variety of products of numerous emerging companies that belong to this entrepreneurship program and publicize their businesses.

This store occupies a space of more than 450 square meters on floor 0 of the mall, where you can find cosmetic products, shoes, clothing, vintage items, flowers, stationery...

Shuttle: Juan Roig's impulse

The accelerator and incubator of Startup Shuttle is moved by the startups that are in the building, their mentors, project directors, partners and large corporations that work hand in hand with entrepreneurs.It is what is called collective intelligence.

In fact, last September 'Shuttle' has selected more than a hundred new startups.As reported by the shuttle itself, they develop their activity in sectors such as health, restoration, industry, sports, real estate, marketing, mobility or sustainability, among others, with a commitment to digitalization and innovation.

Have been chosen between 1.000 candidates, and among all of them they added in 2020 a turnover of 90 million euros.