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Mexico City.- The Supreme Court of Justice of the Nation determined that the company Diageo México will have to pay Gael García and Diego Luna for using their image without consent during the campaign "Walking with Giants", by Johnnie Walker, in 2011, even when the company did everything possible to avoid this payment.

The courts will determine the amount of the fine that those affected must pay. However, this is not the first case of fights between artists and brands, so here we share some of them.

GUILLERMO DEL TORO AND VICTORIA BEER

Guillermo del Toro got a big surprise when he saw that Cerveza Victoria used his image and that of some of his monsters in a special edition of its can, as part of the Halloween and Day of the Dead celebrations. When the filmmaker saw the news, he wrote on his social networks: "Very badly done, @VictoriaMX. These cans do not have my authorization, nor my consultation, or my signature to use my image or my name. Donate the proceeds to the multiple children's math or robotics teams. They need it."

After the issue went viral, the creator contacted Guillermo del Toro and they "rectified the misunderstanding" and decided to donate the proceeds to two projects, Special Olympics Mexico and MatemáticasCDMX."The cans with my signature and face They will be replaced by a new graphic project (at no profit to me) and on their side, part of the profits will be donated to @CDMXOMM and @SOMEXICO_Gracias."

ARIANA GRANDE AGAINST FOREVER 21

For using a model nearly identical to her, Forever 21 and beauty brand Riley Rose were sued for $10 million in 2019 for appropriating her image and using her music without her permission .

The worst thing is that there was already a precedent, since they had been in previous conversations, but without reaching any agreement since the brand was not going to pay them enough.

KIM KARDASHIAN

The famous socialite sued and won $2.7 million after a clothing brand called Missguided shared a dress almost identical to the one that Kim had just shown off on her social networks and also tagged her in it, as if making it appear that she was It was the same dress.

AISLINN DERBEZ

In 2018, the L'Oreal brand began a legal process against Aislinn Derbez because, having a contract signed with them, and having denied her request to promote Saba, she decided to sign a contract with this other brand to promote products of feminine care, for which the actress responded with a counterclaim in which she accused discrimination."I am simply defending myself, it is a very sad attack, I think it is not worth it. A company that supports women cannot do this type of things. What hurt me the most was the aggression against the gender, besides, intimate hygiene has nothing to do with shampoos".

In effect, the brand denied this possibility, arguing that they are dedicated to "promoting beauty products aimed at enhancing the femininity and beauty of women, their hair and their faces, which is not reflected with products related to menstruation".