Adidas and Prada come together to launch sustainable collection with a view to metoverso

German and Italian firms come together to launch a spectacular collection in which sustainability stands out.In this sense, Adidas and Prada have allied to reinvent the footwear and luxury sportswear with the Re-Nylon recyclable textile of Prada, which apparently will have a presence in the metaverso.

Specifically, this collection will be released on January 13, 2022 combining the handicrafts of Prada with the inheritance and innovation of Adidas sportswear, according to Fashion United.The garments can be acquired through Prada's physical stores, as well as the online sales channel of Adidas and the Italian brand.

The new line will offer 21 pieces, which also highlight accessories and bags with versions of the Adidas Forum High and Low silhouettes.In addition, it is important to note that this is the first time that both brands collaborate in the design and marketing of footwear pieces, as well as Prêt-à-porter fashion garments and accessories.

Through a statement, Adidas commented that together with Prada they present a chapter of their collaborative association, since it must be remembered that these brands had established an alliance for the first time in 2019 to sell fashion products together.

How was this collection manufactured?

All the pieces of the collection were made in Italy by Prada, using the re-namelon sustainable fabric as raw material.

«Prada Re-Nylon is an innovative fabric created through the recycling of plastic waste collected from the oceans and waste of textile fibers;You can purify and recycle indefinitely, without loss of quality, ”Adidas said on his website.

«Prada Re-Nylon is a fundamental reflection of the environmentally conscious ideology of Prada and its commitment to sustainable practices, woven in the fiber of its characteristic tissue.This Prada Re-Nylon celebration through the Adidas For Prada collection underlines a milestone: the change of all the production of Prada of the Virgin Nylon to the Re-Nylon, achieved in the late 2021, ”he added.

Will there be a commitment to metoverso?

Adidas revealed that the collection is prepared to count, beyond its physical presence, with its own entity in metavers.However, none of the signatures have yet provided information about the actions to be taken, as they only estimated that they are in the process of building a digital community together.Recall that the German brand in December 2021 launched its first NFT.

«We are also prepared to celebrate the inherently innovative spirit of your latest collection with a unique digital activation, joining brands and people in a radically inclusive way.Collaborators by nature, the fans of the collection will be invited to participate in the metaverso with Adidas and Prada through the co-creation of open source, ”said Adidas.