Curiosities Shein: Why does the popular fashion firm have this name and what is its mysterious origin?

If you usually buy online clothing, you will surely meet Shein, a brand of Chinese origin that in recent years seems to have become one of the most popular, but what do we know about this brand?Why does Shein have this name and what is its origin?Apparently the doubts are many around how Shein was born since their origins are wrapped in a lot of mystery.

Shein: Why does the popular fashion firm have this name and what is its mysterious origin?

It is enough to enter the Shein website, and apart from all the fashion collections they offer, little information give us their origins in its section "who we are".In fact, they only explain that they reach more than 220 countries, and that it was created in October 2008, so it briefly fulfills its thirteenth anniversary.

Doesn't it explain anything about its beginnings or your architect?Because the truth is that not for what generates a certain halo of mystery that surprises many of its buyers that however they worship the brand for what it offers: fashion clothing at really low prices.

A brand that has seduced the so -called "Z Generation" and of which despite its secrecy, we do know that it was created in the city of Nankín, located in the province of Jiangsu, in China.

The name of its creator is also known: Chris Xu, also called Yangtian Xu, American of Chinese origin Graduate University of Washington, which, however, few more data have.

The origin of the name Shein

It was in 2012 when Xu recorded the Sheinside domain.com, who was the first name of the store, She Inside, which apparently created from a word game from See Inside (look inside).But this name lasted just three years since once the international expansion of its online store began decided to shorten it.The name Shein was born in 2015, which is known to the brand today.

Shein's progressive success

Since it was launched within online trade, Shein has not stopped growing but has been in the last three years when its expansion has been definitive.It has become an online reference brand in many countries of the world, especially Europe (only in the United Kingdom it sells more than 30.000 daily items) and in the United States it has "razed" being the most downloaded app of the last year.It is also said that your sales policy offering more than 1.000 new articles a day, with great offers, discounts, and the fact that orders arrive faster and faster has sat the foundations for making its clientele more and more faithful and increases in quantity progressively.