What Lucía Celasco, Susana Giménez's granddaughter, works on: "She is very successful at"

Since she was born, Lucía was the darling of Susana Giménez. It was always clear that it was impossible for the diva to deny that divine granddaughter who came into her life to conquer her with her whims, her beauty and her passion for fashion. And just as Su covered her in her mischief and rebellion, now she supports her with her wallet, her contacts and so on.

Being the granddaughter of a celebrity like Giménez makes Celasco a magic word when it comes to starting her own business, a chain of super cool clothing and accessories stores called Lovely Denim that is an international success .

Yes, Lucía's business has its own label and has eight stores spread between Buenos Aires, Chile, Uruguay and, since 2021, Miami, the last place where the young woman set foot with her models, in a very top area , Wynwood, the district where street art sets the pulse, full of color and full of “instagrammable” corners.

It was precisely this last place that brought Mecha Sarrabayrouse's daughter some problems with her grandmother, who complained to her in Por el mundo about having settled in her house, to which the girl blurted out that several nights he had to sleep on a mattress on the hard floor of the business.

Anyway, it seems that the jeans and shorts from the brand that Lu designs are selling like hot cakes and are a “must”, especially among younger teenagers who are at that age in which brands define belonging and a whole style.

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But not only denim pants live the brand that was born as a project of friends. They also sell shirts, sweaters, jackets and boots, and in each collection they offer an expanded catalogue, always at the forefront of the latest in fashion and trends, of course.

How much are Lucía Celasco's clothes worth? And, their prices are also international. For now, jeans are available for $80, long dresses for $150, and shorts with embroidered details for 88 greenbacks, which in Argentine currency would be around 17,000 pesos. Salty.

And in addition to this thriving business, Su's granddaughter has another “changuita” in Buenos Aires: a second-hand clothing store called The Vintage Hole, also very trendy, which emulates the essence of New York stores. Very cool!