The secret to get more engagement on Instagram

Throughout 2020 and in 2021 and the fruit of pandemic, social networks have acquired even more relevance.This context has allowed to know more clearly what social networks and the value they provide are, since through these platforms, users managed to have an instant connection with other people, to keep up to date with today in addition to finding new roads of entertainment.

Instagram, specifically, has highlighted as one of the social networks that has grown the most during the health crisis period.Therefore, it is not surprising that companies are reinforcing their marketing strategies on this platform.In fact, more and more brands allocate greater communication budgets on this channel.

However, for this investment to succeed, it is not enough to make publications.It is essential to define a strategy that allows to generate impact on the consumer and a way to improve our impact is considering what is the best time to publish our contents.The schedule is key to success, and if we do not launch our publications at the right time, we will not achieve our goal of increasing engagement with our target audience.

Optimal Publication Timing on Instagram

Every month, around 130 million users click on commercial publications, according to Hootsuite data.However, not all companies get users to be interested in their content.With the aim of discovering how to improve the engagement of brands, research has been carried out that have determined which are the most appropriate schedules to make publications on Instagram.

One of the most prominent is that of social sproup.From this Site they emphasize that brands that want to expand their Instagram strategy should consider which are the best moments to publish.His analysis indicates that the most successful schedules are:

No data has been specified for weekends by influencing the type of business as main fact.However, they did notice that the worst day is Sunday.

Another similar study by Later, the platform that helps plan, manage and program marketing campaigns on Instagram, points out that the best moments to publish in this social network are the hours between 11 to.M and 1 P.m, as well as the schedule from 7 to 9 p.m.

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They also indicate that on weekends they can be unpredictable, depending on the audience.B2B companies, for example, may not have such good results on Saturday and Sunday because most of their potential customers are present from Monday to Friday.However, B2C companies, depending on their sector, may obtain positive results these days these days these days.

Keys to determine which is the best time to publish on Instagram

Research such as Social and Later Sprout can set light on the best time to publish on Instagram.However, there is no single formula that allows to determine an accurate publication schedule and that guarantees a good engagement for all companies.

Therefore, it is best to analyze each business to discover what are the schedules in which your specific audience is active on Instagram.To achieve this, there are three key points to consider:

Know the target audience

To determine the most appropriate time for our target audience, brands must know their customers very well.Who are they?What do you do?What do you need?What do you like?What do you expect from our company?

This information will allow them to have a better orientation about their leisure time, their most active hours in social networks, etc..And if the majority of followers of a brand are in another location, it is worth publishing according to their most active hours in the networks, even at a time other than the premises.

Consider the sector

Another key to determining the most appropriate publication time on Instagram is to determine to which sector the company belongs.And it is that regardless of the preferred hours of the followers to connect, it is important to communicate depending on the business, since there will be time differences between, for example, a clothing store and a restaurant.

For a food store, for example, it doesn't make much sense to publish content after eating time.In this case, the most appropriate moment would be previously to lunch or dinner, to try to attract consumers to enjoy our business.

Analyze account statistics

Finally, the most recommended to determine the ideal time to publish on Instagram is to track the account and analyze the statistics offered by the tool.The platform offers relevant data such as the hours and days of the week in which more interaction with our brand is generated.Based on this information, companies can create their publications calendar.

Each brand has a unique way of interacting with its target audience.Therefore, in addition to considering the general schedules that seem to be the most appropriate to publish personalized content, it is essential to analyze our audience to find the publication time that offers greater engagement and conversion.