George Keburia: The firm arrived from Tibilisi with the most ‘cool’ guest looks

Si hablamos de capitales o destinos de moda, lo cierto es que Georgia, y en concreto Tbilisi, no es lo primero que se nos viene a la cabeza. Sin embargo -y contra todo pronóstico- la capital post-soviética se ha convertido en los últimos tiempos en un inesperado telón de fondo para marcas emergentes y consumidores nicho de la Europa del este.

It is true that the fact that Demna Gvasalia, founder of Vetements and current creative director of Balenciaga, was born in the Georgian capital has a lot to do when positioning the country in the industry scene, but also the recent implementation hasFrom the MBFW catwalk, which in 2017 opted for Tbilisi as a strategic meeting point for the new and vibrant fashion panorama of the Negro Sea.

Lol because someone doesn't put sugar in their tomato sauce they don't know how to cook? 🤔 There are different way… https://t.CO/XCCQQOXDNQ

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And among all those new proposals that arose during these last three years, one in particular is savoring international honey thanks to its revision of vintage classics and their concept of women's fashion.George Keburia has been linked to design, but it was not until 2013 when he decided to formalize his business journey.“In 2010, I participated in the local talents contest of my city.I won the prize for the best new talent and since then I have worked as a designer, ”recalls Keburia, who admits that his first contact with fashion was still a child through the old Vogue magazines and Otto catalogs that his mother treasured at home,Something uncommon in a post-Soviet home during those years. “Solía ​​hojearlos y tratar de transformar o personalizar la ropa y accesorios que aparecían.Since then, I became increasingly interested in fashion, ”he acknowledges.