Personal Shopper of Amazon Wardrobe: One more step towards subscription sale

For anyone it is a secret that Amazon has become the ecommerce giant.On its platform you can find from food to its new devices echo with Alexa, and of course, one of its strongest categories is fashionable.However, its incredibly extensive catalog makes it very difficult to find the ideal garment, and therefore has launched its new personal shopper service.

Amazon knows how to earn the heart and preference of its prime users, and although last summer I presented Prime Wardrobe, a function that allows its members to try up to eight clothing for a week and return those they don't like, now you wantGo for more and offer an additional service: Personal Shopper, which will essentially be a personal styling service.An approach in which we have already seen other ecommerce initiatives, such as look.

How Personal Shopper works

To start using this new service, Prime users must complete a survey, whose questions cover their most varied tastes in fashion: preferred brands, clothing style they like the most, budget and measures.

After completing the survey, Amazon style specialists will select the recommended clothing and accessories garments for each of the users, based on their preferences.It will be up to eight garments that consumers will receive in their homes every month and will have seven days of trial.

Once the user has chosen those who liked him more, he can pay them and keep them, while those who have not been to his liking can be returned, as with the Wardrobe service.

Personal Shopper will have a monthly cost of $ 4.99 (around 4.50 euros), and for now it is aimed at clothing and footwear for women in the United States, although soon it will also be available for men for men.

“Personal Shopper is offering styling help for customers to acquire their favorite catalog garments, obtain style advice, have someone who is their best friend in styling and who can buy in their name, giving them highly personalized recommendations through their preferences”Said Tony Bacos, Amazon Fashion Technology Director.“With Prime Wardrobe, customers build their own experiences.Personal Shopper is taking that comfort to the next level ".

Personalized purchases are a trend that Amazon will not miss

So from now on, you will not even have to worry about navigating and searching in the Amazon catalog to find your next winter coat, Personal Shopper will do all the work avoiding this discomfort and recommending the items that you think you will like, and with the easeto return free those that fail to captivate you.

Since the presentation of Amazon Wardrobe, more than one million different customers have used it, however all data are valuable for the retail giant that has noticed certain recurring behaviors: customers generally place in their Wardrobe carts, garments of twoOr more different sizes, hoping to find the ideal adjustment, in addition to that it has served as a discovery platform, a safe medium to test new styles and brands.

Amazon will take advantage of this knowledge with Personal Shopper, a personalized purchase service that other companies have used with great success before, for example Stitch Fix, an online personal styling service that also offers subscription and personal design boxes for $ 20 each shipment.

Now Amazon will seek to compete directly with these companies, and although they take the lead, we must not forget that, only in the United States, Amazon Prime has more than 100 million members, in addition to the cost will be, of course,lower than competition.

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