Zara is left wanting to expand the store: labor exploitation closes its works

Zara has been left with the desire to expand one of its stores and the fact is pure irony for the brand, since after having closed any number of physical points of sale due to the contingency and betting everything on electronic commerce , now that it has been encouraged to reinforce its strategy in physical spaces, a problem of labor exploitation has ended its project.

The big brands are always under the scrutiny of both the consumer and the authorities and for the star chain Inditex, this way of looking at it has ended with the suspension of the expansion works, with which it has sought to expand one of its local.

Zara knows the meaning of no

Zara is a brand used to expansion and making all kinds of business decisions, with which it has managed to strengthen a business muscle that has undoubtedly facilitated its business activity , with decisions that hardly limit it.

In this case, a tremendously relevant element for the brand is the capacity that it has achieved in the market, based on which it has given itself the task of innovating in the way in which it is possible to transcend the market today.

The meaning of Zara has not learned from the French authorities, after the Departmental Commission for Commercial Development suspended the expansion project of one of its stores, as possible labor exploitation by subcontractors with which Inditex has commercial ties, against Uyghurs, an ethnic group originating from China.

The decision has put an end to the brand's intention to increase its sales floor from 1,098 meters to 2,070 square meters, as a decision, the authorities explained, to give a lesson to brands that have no control or regulation in the way of operating its subcontractors.

The value of fast fashion

The weight of fast fashion in the international market has been due to its production capacity, which has used all kinds of contexts to achieve the lower cost of production and commercialize at the higher cost of the same.

Brands like Zara have been tremendously criticized in the market for the production capacity it has and the resources it has used to carry out deeply relevant tasks in the market and thereby establish bolder practices in the market , such as those that have to do with the way brands interact with the consumer and the most important thing about this is to know the elements that undoubtedly define the roles that these companies play in the market.

With this in mind, it is worth noting a series of changes that are being addressed by large companies in the market such as H&M, which had the idea to start implementing a gigantic robot in selected stores with which it not only takes advantage of the idle space in its stores, but also helps to convert used garments into fabrics ready to make new clothes.