This is Nude Project, the favorite brand of Manu Ríos and Don Patricio that streetwear lovers are going to want to dress this season
Modanude Project, founded by two young boys in Barcelona, is the proof that in Spain it also becomes good fashion Streetwear.
By David López
If you introduce the words ‘Nude Project’ in an online translator, you will appear ‘naked project’ as a result in Spanish.However, we are not going to talk about the art of removing clothes -the context already depends on you-.On the contrary: Nude Project goes to dress the devotees of the Streetwear Movement in Made in Spain.
No, although it seems so when their pulsations fell in favor of the return of the most traditional elegance, street fashion is far from disappearing from the face of our cabinets.What was going to be a chapter of lethargy for urban fashion has ended up becoming a fusion with the formal wear whose win-win is evident: dress clothes receive a dose of versatility to increase its life expectancy and, in turn, the streetwear is sophisticated to sneak into spaces and environments before prohibited.Hence, marks like Nude Project or Aries are still present in the dressing room of those who know most fashionable.
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How Nude Project is born, the Spanish urban fashion brand that streetwear lovers are not going to dress this season
To learn about the origins of Nude Project, we have to undertake a trip to the city of Barcelona, Alex and Bruno's operations center, two young people who met through social networks and who, without having yet reached twenty, already hadOf course they wanted to launch a textile project that, in turn, would have its own imaginary.
The script turn comes next: contrary to what is usually read in this type of stories, neither had previous experience in the fashion world or grown in large cities whose population would be characterized by an explosive aesthetic anddifferent.Therefore, Alex and Bruno had to found a mark from scratch both at the conceptual level -that is, what they wanted to transmit -and at the catalog level -what garments they wanted to sell to put their philosophy into practice -.
This was the year 2019, at which time the two founders of Nude Project decided to invest 300 euros and try their luck.Now, two years later, Alex and Bruno direct a team composed of 11 people.All without talking about the more than 204.000 Instagram followers - and adding - that each of their drops follow closely.
Although Nude Project's own team talks about the numbers as "the most boring part of the brand", it is necessary to share them because they show that their metamorphosis is not trivial.We leave you below some of these figures: 40.000 garments sold from the Foundation, presence in more than 100 countries, more than 1.000% annual growth, more than 165.000 followers on Tiktok ... and here nobody plans to give the party for finished.
What Nude Project offers and why will it go
With a sales model that is based on the launch of capsules or drops collections, with artistic expression such as background, nude project storytelling is based on triple L: striking, for its design and scope, limited, since the runsThey are reduced to avoid waste;and legit, for the rebellion they seek to invoke through these garments launched periodically.
The result?Today, three collections where sports inspiration fashion carries the singing voice.Both with the brand logo and with instagrameable messages, delight of the centennials, embodied on the designs, you will find oversize cotton sweatshirts, hoodies in neutral and vintage spirit, sport pants with which to finish full looks in keySport, retro baseball caps, cards, tote bags ... You will need several minutes to reach the end of the catalog, believe us.
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However, as we have already reflected a few lines above, the concept of Nude Project goes beyond clothing and accessories, although these are the way to make it land tangibbly.This is demonstrated by the express launch of their own perfume after the rain of requests from the clients who enjoyed the aroma that wrapped their orders when making the unboxing.Not to mention other initiatives such as your own reproduction lists.
Conclution?You will hear about Nude Project from here on.Or, at least, you will begin to find it on Instagram regularly -and no, not because you have accepted cookies by immersing yourself in these paragraphs -.With the approval of names such as Manu Ríos, Don Patricio, Zzoil and Pimp Flaco, the adventure of Álex and Bruno, founders of Nude Project, just started.
Buy Nude Crew Mint sweatshirt, for € 56 in Nude Project.
Buy Youth Tee Green T -shirt, for € 34 in Nude Project.
Buy Corduroy Hat Brown Hat, for € 22 in Nude Project.
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