They reveal that Amazon India copys products to other brands

In India, Amazon would have created copies of products from other brands and then the search results would have intervened so that these clones appeared in the first places.This is revealed by an extensive Reuters report based on internal documents of the company that detail its strategy to position themselves in the Asian country.

According to the investigation, Amazon's entry to India initially did not have the expected results and was translated into millions of dollars in losses.Therefore, Jeff Bezos' company devised a plan to create own brands and clone popular products.

One of these brands is called Solimo and some of its products are already sold at Amazon United States.Solimo's strategy was “using Amazon information.in to develop products and then lift them within the same platform to promote our users ”.

Among the copied products there are furniture and clothing.Precisely, in terms of clothing, Amazon employees would have analyzed return data to know the reasons for customer disagreement.

An example of this was that of some Xesentia de Amazon t -shirts, whose design and measures were based on the Louis Phillipe brand, very popular in India.But after hundreds of returns, Amazon concluded that it was best to change the measures and based on those of another popular brand: "We have decided to follow the measures of the John Miller shirts, because they have greater acceptance among our clients".

The documents reveal that Amazon India identified certain products as references and based on them created new versions for their brands.However, and after a while, the company realized that some objects could not be replicated because the original brands had quality standards and manufacturing processes impossible to match.Therefore, they decided to partner with some of them to offer some of these products together.

In this sense, one of the most questionable practices of this Indian Amazon strategy would have been to manipulate the search data and show their own products above those of the rest.

A seller in India explained that his sales of Mouse Pads fell suddenly;When investigating the causes, he discovered that this fall coincided with a new Amazon mouse pad that, in addition to being cheaper, always appeared first on the results page.

Although Amazon denied all the revelations of the report - and not for anything demanded sellers of pirate products recently - it is believed that this research can be of interest to regulatory agencies both in India and in the United States and Europe, both for issues of issues ofAnticompetitive practices such as the use of private data of users.

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