The reason anyone can collaborate with NASA

Curiosities

In recent years the fashion and footwear industry has turned to exploiting its brand

Writing

In recent years the footwear industry has been filled with collaborations. First there were the classic synergies between large firms and emerging brands, then came associations with internationally recognized artists -see Frida Kahlo x Vans or Vincent Van Gogh x Vans as well- until, more recently, mergers with cult television programs or series - Game of Thrones x Adidas or Stranger Things x Nike-.

Of course, footwear is not the only sector. The singer Rosalía launched a collection for Pull&Bear, Supreme paid homage to Pink Panther or the Off-White brand to The Simspons. NASA is also a trademark that has suddenly appeared everywhere in the form of collaborations.

It is curious to know that to launch a collection tribute to an artist, character or movie, one does not necessarily have to be a millionaire, or have a great name behind it, but rather be clear about the concept of “public domain”. Articles or works that have entered the public domain do not adhere to the elements that are protected under the Copyright Law. Put another way, as of 2019, copyright has expired for all works published in the United States before 1924.

This fact that some are unaware of has meant for others the beginning of a great relationship with iconic collaborations. It must also be taken into account that the titles of the books or films, as well as mythical phrases, can always be used free of rights.

NASA demands are based on a respectful approach

Continuing with the NASA theme, the National Aeronautics and Space Administration logo has crept everywhere from pairs of VANS even in a Springfield brand shirt. And anyone could ask: where is the trick? There are none.

NASA is not free of rights but the conditions that its suitors demand are not difficult to assume. In other words, if a brand or entity presents a proposal to its Multimedia Division with a respectful approach, they will approve it without any difficulty. To this we must take into account that, due to NASA policy, no product can be perceived as jointly created between the space agenda and the brand, so it cannot be considered an official "collaboration".