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The Porsche 968 "L’Art de l’Automobile" embodies the connection between vehicles and fashion

The Parisian brand "L’Art de l’Automobile" embodies the connection between vehicles and fashion.Its founder, Arthur Kar, has made the dream of a lifetime in collaboration with Porsche a reality: a 968 especially redesigned.

The art car ("car canvas") bears the name of "968 l’Art" and personifies Kar's desire to transfer the perception of art to the automobile world.

The vehicle will debut during the Paris Fashion Week and will be exhibited as part of an artistic installation in the Le Marais neighborhood of the French capital, from September 30 to October 3, 2021.

Unique exterior and interior design

The 968 L’Art has been created with great attention to detail, during an 18 -month period, in a Paris workshop.It is no accident that the base of this model is the Porsche 968, which this year celebrates its 30th anniversary.

In addition, your style, suitable for daily use, fits perfectly with that of the urban clothing brand.Art Car design is inspired by the retro aspect of the early 90s, but with an updated and modern touch.

El Porsche 968 “L’Art De L’Automobile”, encarna la conexión entre los vehículos y la moda

The vehicle ceiling has been removed, which is fully functional, to turn it into a roadster.For this project, Kar and his team developed a special green tone.

Another prominent aspect is the back, inspired by the classic Porsche Speedster.The pilots have been complete.

Porsche, Tag Heuer, Recaro and Bose members added their own design products inside.Among them is a tag heuer stopwatch specifically for this model.

Recaro seats are also customized by project partners and custom upholstered with an ecco leather skin el3.Bose contributed an exclusive audio system for 968 L’Art.

L’Art de l’Automobile: The fusion of two worlds

At an early age, Arthur Kar discovered his passion for sports cars and especially for Porsche.Born in Beirut and raised in Paris, he spent much of his childhood in his father's cars workshop.

At 16, he began working as a mechatronics coach at a Porsche center in France and soon focused on the iconic sports cars.

To fulfill his dream of having his own Porsche, Kar took the step and set up his business, where he sold vehicles that had reconditioned to customers around the world.This allowed him to buy a GT race when he was still young.

In 2017, he founded the fashion brand L’Art de l’Av automobile, which combines its passion for sports style in urban fashion and cars.

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