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Pandemia reached Rihanna and forces her to close her clothing brand

Espectáculos Rihanna se vio obligada a reducir sensiblemente el ámbito de actuación de su popular marca Fenty. domingo 14 febrero 2021 Redacción Quién

Rihanna was forced to significantly reduce the scope of her popular Fenty brand, which markets cosmetics, lingerie and, until this week, a line of luxury garments that, logically, combined sophisticated designs and high prices.

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As can be seen from the statement issued by the interpreter and multinational LVMH, the business group that distributed the aforementioned clothing collections and that, in addition, is the parent company of such prestigious firms as Louis Vuitton, Givenchy, Loewe and Dior, the activity ofFenty in this market niche has had to be suspended due to the serious crisis that the sector is going through, among other factors, of the Coronavirus pandemic.

"Rihanna and LVMH have jointly made the decision to pause Fenty's activity in the European continent, waiting for market conditions to improve," says an extract of the note published by the specialized medium WWD.

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La pandemia alcanzó a Rihanna y la obliga a cerrar su marca de ropa

However, the aforementioned cosmetics division of the firm, as well as the lingerie 'Savage X Fenty' lingerie, will remain unalterable and, in fact, they will receive a significant commercial and promotional impulse by both parties.Keep in mind that part of its success lies precisely in its affordable character and in a very competitive value for money."LVMH and Rihanna reaffirm their commitment to the Fenty ecosystem and will concentrate on the long -term growth and development of their cosmetics businesses, skin care products and lingerie," says the text in the text.

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