The Colombian offcorss reached metoverso
21 hours ago
BUENOS AIRES - The Colombian brand specialized in child clothing offcorss presented, within the framework of the latest edition of the Colombian Fair of the America, an augmented reality proposal.
Together with INN Solutions, a digital transformation company of the textile sector, and Morgan Technical, Italian company developer of the 3D Virtual Reality software, the children's clothing brand showed its proposals and designs in a metaverso world with avatars, aimed at a new generationof consumers.
Since 2015, the three companies have been working together with the objective of achieving a transformation in the way in which fashion is designed and thought since creating the garments digitally accelerated design and manufacturing.In addition, the use of energy and water, textile waste and carbon emissions, generating a very positive contribution to the planet's sustainability, is reduced.
Colombiaatex visitors had the possibility of experiencing with the hyperrealistic garments of the next offcorse collection and digital materials and designs, according to the particular characteristics of avatars in their status as children overlapping them in the real world.“Participating in this scenario is to honor our brand commitment to our consumers through innovation and new technologies, offering them a multisensory experience.In the same way, we will honor our purposes to build together, because we believe a lot in the exercise of collaborative growth, so it is fundamental to strengthen this alliance in the frameAndi Board of Directors in Antioquia.
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