The fashion brands you must have on your radar in 2022

What fashion brands should you not lose sight of in 2022? We have made a list of 7 signatures-already on the wish list of editors and stylists-which we have to follow closely. We predict that this year they will give us great surprises and are a perfect alternative if you are saturated to wear Zara's usual clothes.

NENSI DOJAKA

Winner of the prestigious LVMH Prize, the award with which the luxury group awards emerging talent, Nensi Dojaka is the designer of the moment. Maybe your name doesn't ring a bell, but I'm sure you've seen his characteristic lingering designs with bold cuts. Bella Hadid, Emma Corrin, Hailey Bieber and Zendaya love her. "I have a very concrete but at the same time commercial point of view," said the Albanian creator, precisely in that perfect balance between the original and the ponsible lies much of her success. His pieces have slipped into the Lyst platform among the most sought after and Zendaya's appearance at Dune's premiere with one of his stunning dresses has finished shooting his popularity.

Marcia

This French brand with clear winks to the aesthetics of the 1990s is expert in making viral garments. Pioneer in bringing to the podium of tendencies the cut-out cuts, her ultrated designs with strategic openings reinvent the code of the sexy. When Istagram's coolest girls wear your clothes nonstop-Camille Charrierè seems to have bought her whole new collection-success is obvious. Another point in favor is its sustainable philosophy, all production is made in France betting on a proximity model and they have used materials with low environmental impact such as econyl, a type of recycled naylon.

By Niuma

The "less is more" philosophy underpins the proposals of by Niuma, the Spanish brand founded by Laura Sueiro, stylist, and Andrea Castillo, an expert in fashion marketing. And effectively little more is needed if you wear one of your clothes, of minimalist air, impeccable cut and with the gift of not going out of fashion. They have managed to circumvent the pandemic-their first collection was launched in the spring of 2021-and land in the closet of women as elegant as Ana Boyer or the Marta Ortiz model. Sustainability is one of its pillars "we seek a long useful life for every piece we create," they highlight. From his workshop in Madrid, garments are created from start to finish, coupled with their commitment to natural fibres of plant origin and recycled materials.

Celia B

Color, prints or patchwork are some of the elements that define Celia B's personal proposals, a label under which Asturian designer Celia Bernardo is placed. Courage is the attribute that best reflects his trajectory, starting with the decision in 2012 to leave his job in Zara to move to Shanghai and create his own fashion brand. Years later he did not hesitate to contact fashion Operandi, enthralled by his proposal, his clothes began to be sold in the United States. Later they would be interested in their designs Harrod's, Harvey Nichols or Anthopologie. Although it has been in Netflix that its final takeoff has taken place. The third season of Sex Education, Ruby Matthews (Mimi Keene) features a striking brand floral dress whose Google searches have skyrocketed.

The GARMENT

"we are trying to reinvent the perfect wardrobe by responding to the needs of women through personal and timeless garments that are worn and preserved over many seasons," they stand out from the Danish brand. Based in Copenhagen and founded in 2020 by Sophia ROE and Charlotte Eskildsen, far from the unstoppable pace of fast fashion, its offer is based on classic garments with an impeccable pattern that do not follow the dictates of trends. One of his best ambassadors is the influence of Pernille Teisbaek.

GIANNICO

The shoes of this Italian firm have become Olivia Palermo's favorites, unique in dictating trend. Founded by Milanese designer Nicolò Beretta, the brand is characterized by its creative shoes putting at the feet of its clients authentic jewelry. Beretta presented his shoe sketches to Manolo Blahnik and Franca Sozzani, who were impressed with his talent at the age of 15, when Beretta presented his shoe sketches to Manolo Blahnik and Franca Sozzani.

Frame

Founded by Jens Grede and Erik Torstensson, this American brand has slipped into the girls' cloakroom of the moment. Your jeans, no matter how well you feel, are worldwide known. Faithful to their refined and markedly casual style, denim garments, the brand's flagship seal, have added new options such as a line of tailor suits, coats or even bags and footwear.

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