Students: launched Ruge, its technical sponsor and makes a difference in Argentine football
After several months of work, the leaders who focused on the clothing issue, decided to go for their own brand, in a market that is increasingly complicated and before sponsors who no longer pay to dress the campuses. At the club they understood that it was time to make a goal they had had for years come true.
This is how in recent months at Estudiantes they made progress with Mateu, who became the supplier, and will be in charge of the different phases of production and marketing, and today they made a presentation explaining this commercial relationship.
As this medium learned, the clothing launch stage will be later, since the contract with Under Armor is still in force, and after the professional soccer teams, it will be the turn of the clothing for the rest of the club's disciplines. , which will be given as each current contract ends.
Students launched Ruge
Students and Ruge in Argentina
Estudiantes presented Ruge and became the first club in the Professional League to launch its own technical sponsor and will be the first to play next year with its own kit.
In recent times, different clubs have developed and presented their own brands, and even Rosario Central came to play for a short time with clothes made by the club, but he did so circumstantially.
In this way, as they did in recent years in works, education and innovation, in Estudiantes they set a new precedent in Argentine soccer. In Brazil there are several clubs that have already opted for the model of developing their own technical sponsor, as do some clubs in Germany.
In recent decades, several clubs in our country have opted for their own brand of clothing, but none have sustained it over time, since they quickly left it for youth and children's soccer and amateur sports.
Students presented Ruge with Gorostegui and Verón
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