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Salesforce promotes the future of commerce with new innovations and associations

Salesforce, the world leader in CRM, has announced a series of new innovations and associations to boost the future of trade, allowing companies to modernize their systems, develop more flexible digital strategies and connect with their clients wherever they are.

"Today, consumers hope that retailers offer their products at any time and place, and this is transforming the purchase experience," said Lidiane Jones, executive vice president and general director of Salesforce Digital Experiences.«25% of purchases are expected to be made beyond the website, the app or the physical store of a retailer or a brand for next year, so companies must adapt quickly and adopt emerging channels to offerto its customers more purchase options and greater flexibility ".

These new innovations and associations gather the power and flexibility of the Salesforce platform with a wide ecosystem, so that retailers can create quick, connected and highly personalized purchase experiences.Recent ads are:

New integrations prepare the future of the purchase experience with a flexible innovation:

With the proliferation of new channels, retailers need to adapt quickly to satisfy customers where and how to buy.With Salesforce, retailers can create purchase experiences that better adapt to customer needs and meet their expectations, now and in the future.The announced integrations include:

PayPal AT Checkout for Salesforce Payments: By adding PayPal to your payment experience with a simple configuration based on a click, brands used by Salesforce Payments now have even more options to reduce friction in payment and boost sales.

 Salesforce impulsa el futuro del comercio con nuevas innovaciones y asociaciones

Salesforce Commerce for wholesale trade B2B: Created in Commerce Cloud by partner ISV Xcentium, this digital portal for wholesale clothing and fashion companies admits pre -season orders, seasonal refshing and fully automated interactions between self -service and sales equipment between self -service and sales equipment.

Digital intelligence offers personalized marketing and trade experiences

In a world without cookies, digital professionals need intelligence through their data to customize experiences and optimize business growth.The new functions of Datorma and Tableau help companies connect and visualize the data of their multichannel marketing campaigns with the data of the orders of the Salesforce Commerce Cloud and Amazon customers, providing information and analysis in real time that optimize relationships, the ROI and the income.

Social Commerce Salesforce for China with Alibaba

First announced in September and now available in general, this platform admits electronic commerce through specific China channels, including social networks and websites.CN.Salesforce Social Commerce, hosted in Alibaba Cloud, provides retail the tools they need to evolve with the growing Chinese trade ecosystem, and is easily integrated with digital trade systems such as Tableau, Dingtalk, the Retaorist's ERP, WHO, etc..

Salesforce customers offer dynamic commercial experiences

«Our relationship with Salesforce has been fundamental in our digital transformation strategy.Build-A-Bear is a high commitment brand and we believe in offering personalized and interactive experiences to our buyers in all channels, ”said Ed Poppe, Vice President of CRM and performance marketing in Build-A-Bear.«With Datorma, we are able to obtain processable information through all our marketing activities and effectively connect them with customer purchases in Commerce Cloud.With these two complementary solutions, we have digital intelligence to optimize customer experiences."

«Claire’s se compromete a hacer que las interacciones sean fluidas, consistentes y personalizadas tanto para nuestros compradores digitales como para los presenciales", dijo Jan Steck, SVP de Comercio Electrónico Global y Marketing Digital de Claire’s. «Con el lanzamiento de nuestro nuevo sistema de gestión de pedidos, seguido de las ofertas de Buy Online, Pick Up In-Store y Click & Collect en el mismo día, impulsadas por Salesforce, seguimos produciendo experiencias de cliente omnicanal racionalizadas que se alinean con la visión de Claire’s y satisfacen las expectativas de los compradores."

More information

For more information about the future of trade, see here.

For more information about Salesforce Social Commerce, visit here.

For more information about Amazon Seller, visit here.

PayPal AT Checkout for Salesforce Payments will be available in general in February 2022.

Already available:

Salesforce Commerce for B2B wholesale trade

The Datorma connector for the WHO orders management system of Salesforceos Datorma connectors for Amazon Seller Central and Amazon Central Amazon

Datorma's electronic commerce data model The Tableau connector for Commerce Cloud

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