Retailers |Retailers begin to open their doors in metavoars know more infotaller newsletter

As we recently informed you, numerous retailers are betting on metovers (a concept that describes an immersive and multisensory experience in the applied use of various technological devices and developments on the Internet). La actualidad no lleva ahora a la firma H&M, segunda marca de ropa más grande del mundo después de Zara, que ha abierto una tienda virtual en Ceek City, convirtiéndose así en la primera ubicación de ropa en el metaverso.

Customers can walk through the store, choose the products you want and buy them in the Ceek City Universe.The clothes acquired in metoverso will be used by digital avatars. Además tienen la opción de solicitar posteriormente los productos en las tiendas físicas de H&M con moneda Ceek, un proyecto de moneda metaverso construido sobre la cadena de bloques Ethereum.Here you can see it in this video that Vishal Kalia collects.

Fashion, beauty, video games

This initiative will surely follow many others in the near future.In fact, 70% of the big brands are expected to be in metoverso in five years, according to Wildbytes experts.

Currently, the sectors that are most betting on metaverso are currently entertainment and video games.And, after them, fashion is emerging, as we see, thanks to the creation of garments that can only be used in virtual environments.

In recent months, examples of this have been observed, such as Balenciaga, which has introduced its products in Fortnite, or Vans, which has created 'Vans World' within the Roblox Game Platform.

They also highlight the beauty and automotive sector, in which there are already brands that are being advanced and are exploring the different possibilities offered by Metaverso.

Meta physical stores

Last November, we knew that Meta, the Social Network Company previously known as Facebook, is studying the opening of physical stores in the USA.UU.that could extend all over the world, according to The New York Times.

These stores would be used to present the devices manufactured by the company's reality division, such as virtual reality headphones or augmented reality glasses.These devices are entrance doors to metaverso, a futuristic digital world where people pass from the virtual version to augmented reality.