Real Estate and Retail Metavers: Accelerate Purchase of Virtual Goods for Fashion, Concerts and Buildings

E-commerce, the retail sector, of the great fashion brands, and retail trade, prepare for the new digital revolution.

The sale of electronic products, home producer, clothing, fashion, toys, children's games, sports articles, personal items, personal care products, physical training services, health classes, nutrition consultations, and even the sale ofPizzas, now they wait for their turn to be made through augmented reality (RA) and virtual reality (RV).

The entry and announcement of the big retail brands such as Walmart, is a warning for the new retail gold fever and for clothing manufacturers, which are turning to the RV and do not want to run out of their space in this new digital revolution thatIt is the metaverso, whom specialists also call web3.

For its part, in the Game Market, Microsoft announced this week a millionaire agreement to get Blizzard Activision, one of the world's leading video game companies.

For its part, Adidas launched its NFT* and bought land in Sandbox VR, a virtual real estate company;The luxurious Fashion House Gucci associated with Roblox to sell items;Balenciaga reached an agreement with Epic Games (of the Fortnite game), to offer clothes that can be purchased in virtual stores;In addition, Louis Vuitton created Louis The Game, which already shows its high -end brand.

In addition, Nike acquired the RTFKT digital shoes company, a metoverso company;An 18 -year -old artist from the group sold more than 3 million dollars in virtual shoes in seven minutes.

New market

Google, Apple, Microsoft and Meta (Facebook) are in a race to sell and offer their RV and RV headphones at an accessible price for consumers.However, it is possible that you can participate and enjoy metaverso without using glasses and other equipment.

Andrew Kiguel, executive director of Tokens.com, was one of the first real estate investors in the RV, and recently announced the purchase of real estate in the DentcentRaland fashion district, paying 2.5 million dollars per space.

Now, in metaverso, you can buy NFT, develop buildings, play video games, attend concerts and events and create business.For example, people who want to live virtually near Snoop Dogg, in Sandbox, disbursed $ 500,000 for the opportunity and direct access to the rapper, their parties and concerts.

Fashions, concerts and more

In addition, Kiguel announced a luxurious fashion parade that will takeAfters.

Another relevant fact is that the Digital Real Estate developer based in New York, Republic Realm paid almost a million 300 thousand dollars for a space in mana for 259 plots of Decentraland, with the aim of turning it into a virtual commercial district to whichHe will call Metajuku.

Kiguel seeks to build towers in Crypto Valley in Decentraland and in other cities that arise in metovers, and rent offices and commercial premises.

Now, in each metauniverse its own coins will be used to perform transactions.For example, Sandbox uses Sand and Dentcentraland will have Mana.These virtual worlds are built on blockchain, such as Ethereum and Solana.

Louis Vuitton created Louis The Game

Speculation and inflated prices

On the other hand, although the virtual worlds have generated true believers, exaggerated artists and complex economies in places such as The Sandbox, Dentcentrand, Somnium Space and other metavers, all compete to become dominant players in a supposedly decentralized space, as the Gairad investor points outDe Castro, who bought digital real estate, but also states: "We are all speculating at this time," he admitted.

Although virtual real estate companies are building scenarios for music festivals and digital neighborhoods similar to Rodeo Drive;3D architects are building villas and shopping centers;And digital owners are renting land from NFT singers, artists and creators, there are those who see that this business suffers from exaggerated prices.

But its sales are increasing.For the last week of November, people were buying metoverso land worth 100 million dollars, according to the dapppradar data tracker.

For the last quarter, the volume of transactions in metoverso was 155% higher than the three previous trimesters combined, reaching 330 million dollars, according to Dappradar.

As of December, real estate in Decentraland was quoted at an average of $ 26,800 for a transaction, amount 154 % higher than in October, and the land in The Sandbox were quoted 500 % more than in October.

Michael Gord, co -founder and Operations Director of Metaverse Group, said that digital land could be even more valuable than a plot in the modern Manhattan.

“New York has 10 million people or 15 million people in the city at any time.And although New Yorkers like to say that New York does not sleep, in fact the New Yorkers do sleep ”.

Gord believes that it is "reasonably probable" that more than 100 million people can be within Decentraland at all hours and night, which "would make it the most populous city on Earth, and also perhaps the most the mostdesirable "of real estate on earth.

"There is the possibility that millions of metavers are believed," says Gord, who, from Dubai, objects: "But there is only one Facebook and there is only one youtube".

With information from Forbes and Vice

*NFT O NON Fungible Token or non -fungible tokens, in Spanish, which becomes a digital authenticity certificate that through blockchain technology, the same that is used in cryptocurrencies, is associated with a single digital file.