Primark opens its 55th store in San Fernando

A large audience attended the opening of Primark this Tuesday at the Bahía Sur shopping center, where the Irish low-cost fashion firm -in the midst of great expectation and to the sounds of carnivalesque pasodobles- has opened its store number 55 in Spain, which is also number 13 in Andalusia and third in the province of Cádiz, where it is also present in Jerez and Algeciras.

Its opening also completes the remodeling of the island shopping center after the departure of El Corte Inglés, consummated more than two years ago after the acquisition of the complex by Castellana Properties.

From the first moment, the landing of Primark in San Fernando was considered among the different brands that accompanied this restructuring of Bahía Sur, which quickly aroused the enthusiasm of many islanders. The arrival of the firm, however, was not confirmed until the beginning of 2021.

The San Fernando store covers more than 3,000 square meters, has 34 fitting rooms, 18 cashiers and, most importantly, a staff made up of a total of 110 people, of which more than 60% are from La Isla In addition, of this group, around 60% of the hired personnel were unemployed islanders and 10% are people who access their first job.

In the selection process carried out during 2021 to open the San Fernando store, a record number of more than 8,000 applications was registered to apply for the hundred jobs that the opening implies in South Bay.

A Cassowary What do U see?How to mean this to the client?Stay tuned for later lessons as we start meaning the pa… https://t.co/6tufI9DAtG

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The general manager of Primark in Spain, Carlos Inácio, was present at the festive opening ceremony of the store together with the mayoress, Patricia Cavada, who was in charge of cutting the ribbon. An enthusiastic countdown and warm applause from the workers welcomed the first customers who were waiting in the gallery to enter the store.

The island councilor, for her part, stated during the opening ceremony that it was "an important day for the city of San Fernando" and pointed out how "desired" the opening of Primark was in the city, "a innovative, creative company that constantly grows and makes it grow".

He has also alluded to the numerous steps that have been taken over the last two years to make it possible to open Primark on La Isla and he has referred to the commitment to sustainability that the brand displays.

"We are delighted to open our new store in San Fernando, Cádiz today. We have a very loyal customer base throughout Andalusia and are very excited to be able to bring the third Primark store to the people of the province of Cádiz. We are also delighted to offer our growing range of Primark Cares clothing in this new space. Our ambition is to make sustainable fashion affordable for everyone, and we can't wait to offer all these items to our customers in San Fernando and throughout Cádiz", the general director of the brand stated.