Piracy in Marketplaces takes advantage of e-commerce growth
The development of electronic commerce in Mexico, because of pandemia, generated a wave of positive effects on brands;However, the growing popularity of digital online sales platforms (marketplaces) also indirectly encouraged the progress of piracy in these digital spaces.
According to David Heimsatz, Clarkemodet México Legal Services Consultant, a company specialized in industrial and intellectual property issues, “there is a fairly strong access to marketplaces, which makes them become a very fruitful field for illegal activities".
In this regard, it details that 85% of Mexicans have consumed pirate products due to their easy accessibility and convenient price, according to the signature data.In addition, the specialist highlights figures related to search engines, since 47% of the URLs they throw when making product consultations from keywords such as “cheap”, lead to illegal content or services.
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