Murcian design in the heart of Manhattan: Cartonlab fills with color the 'ephemeral store' of a New York firm

MURCIA.A color explosion.That is what has happened in the heart of New York with the opening of a 'pop up store' (ephemeral store) whose design has been in charge of the study of the region of Murcia Cartonlab, in collaboration with Studio Animal.And it is that the Murcia have been inspired by the bright colors that can be found in the large block for the Opening in full Soho of this striking local, in which the firm of New York clothing Division presents to the public some creations that are also consistent withThese tones.

It is a totally sustainable space, where the cardboard shapes even the mannequins and whose shocking design does not go unnoticed by the pedestrians of this central area of Manhattan.The Murcian company, participated by Murcia Emprende, continues with this project its international expansion, which has previous works such as a futuristic robotic bar in Iceland.

"In this type of ephemeral facilities, the location and user experience do not matter so much.It is played with the surprise factor and with a design of the space so attractive that it is irresistible to the public, "they point out from Cartonlab, which points out that" the colorful explosive illuminated at night turns the place into a place you need to enter when you see it when you see itWhen passing through the street ".

Regarding the color palette, they add that it is the same as Nuhü uses for its collection, since the brand has a very narrow link with New York and is inspired by urban areas or elements of the city."The result is a perfectly integrated colorist design with the exposed garments," they point out.That color is also a very striking resource from the outside, especially at night, with the illuminated store.

In addition to striking, the result had to be sustainable, following the philosophy of the brand, which designs casual clothing made of 100% organic cotton.Hence the cardboard is chosen as the main material."The porches that structure the space are produced in printed cardboard, but have an internal wooden structure that allows a workshop premonition.The elongated and peculiar form of this type of Soho premises demands ingenious solutions that allow you.

Un amor a primera vista

The Murcian study tells that this collaboration with the New York brand occurred in a very fast way.Nuhü contacted them to be interested in some pieces of furniture from their online store and Cartonlab detected that the opening of this 'Pop Up Store' in New York deserved a broader proposal."A few days later we were already presenting two alternatives.And a month later inaugurating the store in the Soho, "they remember.

"The experience and professionalism of the team involved made everything develop fluently," they say from the Murcian study, although they point out that they had to face difficulties such as the hourly difference or logistics that involve developing a project in Spain, producing it in Miami andinstall it in New York.They had the trick of collaboration with Studio Animal, "with which we know that any plan will go well".

A 'Pop Up Store' is an ephemeral store that serves to publicize a product, sale of stock, launch a promotion or allow an approach with the customer.The term was coined more than a decade in the US, starting the idea of a communication agency after a trip to Japan.They observed how, only once a year, a commercial space was opened to the public in which everything was always exhausted and thought that this formula could give a more exclusive and original character to the concept of sale.

"Cardboard is the ideal material to mount a 'pop up store'.Light, resistant, transportable, ecological and easy to adapt to customer needs, "to fire or water.