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in association with IAB Peru presented the new board of directors, led by the CEO of Google Peru and Christopher Chefel joins VMLY&R Mexico Most read of the day of the week of the year in history

FRIDAY 28

• PERU. Edgardo Frías, CEO of Google Peru, was elected as the new president of IAB Peru, who will chair the 2022-2023 board of directors.

The new Board of Directors will be formed as follows:

-Chairman: Edgardo Frías, from Google Peru / Google

-Vice President: Josué Cárdenas, from RedMas Peru / Cisneros Interactive

-Executive Director: Beatriz Hernández

-Directors: José Hernández, Compañía Peruana de Radiodifusión / América TV; Luis Miguel Sánchez, Havas Media Perú / Havas Group Daniel Berrocal, InterPublic Colombia Perú / MediaBrands; Francisco Carbajal, Kantar IBOPE Media Perú / Kantar IBOPE Media; Clarisa Barco Ayaviri, Roqoto Advertising ; Ursula Rodriguez, SunMedia Peru / SunMedia.

• MEXICO. Christopher Chefel joined the VMLY&R Mexico team this month as Associate Creative Director.

• LATIN AMERICA. DDBPuerto Rico won the L'Oréal Caribe account for its four divisions of Consumption, Professional Products, Luxury and Active Cosmetics.

THURSDAY 27

• MEXICO. Elizabeth Gutiérrez was named director of strategic planning for Montalvo. The professional held the same role at McCann, and previously worked at agencies such as Épica, Young & Rubicam and Marte.

• GLOBAL. See It Be It 2022 opens its call and seeks to reveal new female talent. On February 16, vacancies close for the Program to Accelerate Gender Equality in the Creative Industry. There will be five spots for women (cis and trans) as well as non-binary, ending in February. The program, which aims to discover creative female talent from the global industry and elevate them to senior roles in less time, has shown increased interest in reinforcing the message of diversity within the female sphere. Successful candidates will join the fifteen women already selected for the 2020/21 pool. They will take part in a unique development experience at the Cannes Lions International Festival of Creativity in June, receiving an all-access pass, travel to Cannes and accommodation courtesy of the Festival. The group will participate in an exclusive program of events, workshops and mentorships with some of the most respected leaders in the industry.

• BRAZIL. David San Pablo, starting this month, starts working with the fintech Neon, being responsible for all brand communication. In this regard, Sylvia Panico, David's global COO, assured: “Having a fintech in the agency's portfolio has to do with David. We are talking about two young and successful companies and it is natural that there is great harmony between the teams. Welcome to Neon.” The advertiser aims to reduce inequalities by showing simpler and fairer financial paths because everyone deserves a bright future. Currently, Neon has more than twelve million customers.

WEDNESDAY 26

en asociación con IAB Perú presentó la nueva junta directiva, liderada por el CEO de Google Perú y Christopher Chefel se une a VMLY&R México Más leídos
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• URUGUAY. The Super agency is consolidated in Uruguay with two new members who will lead at the regional level: Daniela Navarro as account supervisor and Agustín Correa as creative supervisor.

“Nani and Agus are the representation of the agency: talent, and dedication to service. Without a doubt, two essential components to develop Super Uruguay”, said Sergio Ruggiero, global CEO of Super. Navarro has extensive experience as an account executive at VMLY&R, where she worked for some of the agency's most important clients, such as Banco Santander, Antel , Riogas, Maroñas Racecourse, ORT and others. Correa worked for more than 12 years as a creative in the agencies Wunderman, DDB and Notable, for the most important brands in the country and the region.

• CHILE. Cristóbal Amthauer and Gastón Morales are the new creative general directors of Raya. Amthauer has a 13-year career linked to digital and Morales comes from more traditional advertising. Therefore, this complement comes to promote a more general view of the projects. Amthauer explains that “general creative direction is a huge responsibility for one person. Thinking that we are not only in charge of the creativity itself or the quality of the campaigns, we have to worry about having a human team that is constantly learning, happy, and motivated”. Morales assured that “the pairs need a counterpart to work the other point of view. Here we have an editorial line and we accompany each other based on that. We work from a point of view without generating competition”.

• SPAIN. David Madrid adds Teresa Montenegro and Andrea Souza. Montenegro comes from working at Wieden + Kennedy and joins as associate creative director and among her main accounts will be Coca-Cola Europe, which just started working with the agency a few weeks ago. Souza comes from Akqa and joins as senior art director.

• ARGENTINA. Mariela Pettinati joins Isobar Argentina as creative director. Pettinati has a degree in social communication. She was trained in gender perspective, restoration, photography, lighting and painting. She currently collaborates creatively with Publicitarias and Saun.org. During her professional career, she worked with local and regional brands such as MasterCard, American Airlines, Coca-Cola, Kellogg's, L "Oréal Paris, Fundación Garrahan, Nestlé and Chevrolet, among others.

TUESDAY 25

• UNITED STATES. Giancarlo Rodas will assume the position of group creative director of Droga5. “Droga5 has always been a benchmark for how extraordinary work can be; this has been true for me since I started studying advertising in 2006 until today.” Rodas comes from holding the same position at Vice Media.

• COLOMBIA. Geometry Colombia expands his team while continuing to move to a commerce model. For this reason, he announced Tito Chamorro as creative director. In addition, Carolina Echeverri, graphic designer and publicist, with more than eleven years of experience in the area of ​​strategic planning, enters. And, Juliana Ibáñez joins as senior project manager.

• SPAIN. Framed within a process of digitization and changes that have been necessary to address as a result of the pandemic and the new needs that the Fundación Banco de Alimentos de Madrid (FBAM) will have to face in terms of SDGs and compliance with the agenda 2030, an agency contest has been held, in which among four finalists, Arnold Fullsix CX has been the agency chosen for the creation and development of its new corporate website.

• PERU. IMS (Internet Media Services) will be the exclusive representative in Peru for Mercado Ads, the tool designed for brands to increase their visibility on the MercadoLibre (MELI) platform. In this way, the firm that is part of the Aleph holding will be a key ally for advertisers to achieve and improve their advertising objectives in Peru.

MONDAY 24

• COLOMBIA. Drácula, Polet, and Crem Helado kids, Meals ice cream brands from Colombia chose HOY by Havas as their creative agency. René Baquero, managing director & CCO of Hoy, said: "We are happy to start the year with this great news, excited to work with these iconic brands for the country and focused on being able to continue contributing to our clients' business."

• MEXICO. PepsiCo Latin America was recognized as a Top Employer 2022, as were five of its main markets in the region: Brazil, Chile, Colombia, Guatemala and Mexico. The seal awarded annually by the Top Employers Institute is the result of the Best Practices Survey in which organizations from 123 countries are evaluated on different topics (work environment, learning, well-being and inclusion, leadership and sustainability, among others) and categories ( Management, Training, Talent Attraction, Development, Commitment and Unity). “PepsiCo's number one priority is the care and well-being of our employees, who in Latin America alone number more than 77,000 people. We are very proud to receive this certification because it means we are on the right track in terms of our joint talent and business strategies, an alignment that is critical to ensuring the success of our company,” said Janine Waclawski, senior vice president and chief human resources officer. of PepsiCo Latin America.

• SPAIN. McCann hired Dominika Weglarz as strategy director in its Madrid office. Weglarz comes from working at Lola MullenLowe, where until now she worked as a senior strategist. Previously, she worked at the agencies Tango, DDB & Tribal (Warsaw) and Schulz Brand Friendly (Krakow).

• MEXICO. Arah Kim joined The Juju Mexico as Creative Director. Kim has 9 years of experience in advertising, collaborating with national and international markets for agencies such as Media Monks LA and Bombay Mexico. She too, she is the creator and creative director of the clothing brand Baron. In addition, she is co-founder of Colectivo Constellation.

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