Dress guide as a 'lumbersexual'

Publirreportaje: icon for chaps

It is not a matter of fine tailoring but either to disguise himself as a lumberjack.The aesthetics of now is a balance closer to the 'sport'

Can a lumberjack become style icon?A few years ago, in full meter fever, it would have seemed unlikely;The trend was the neatness, cosmetics and extreme assimilation of the new trends.However, it is now more than possible;In recent times, lumbersexual (the term.

How did you see a lumbersexual?We are not talking, of course, of formal tailoring or sports fashion, but neither as a lumberjack.Breathe calm: you can leave the ax at home.The key lies in all these sport inspiration garments that, for decades, are the most immediate choice of any man when dressing during his free time: poles, cotton shirts with buttoned neck, denim or inherited garments of the sports world.These garments are a safe bet since the seventies, when male fashion was debated between retro formality or futuristic extravagance and large American brands broke into the market with comfortable, affordable and versatile proposals.

Therefore it does not surprise that chaps roots are precisely in the most genuine American fashion.The identity of the brand does not reside in the experimentality or the free search for the new for the new, but in the choice of formulas that have been demonstrating their validity for years: practical garments for day to day, American fashion classics and feasible optionsFor men of all ages.In the times, the own style is not marked by expensive labels or originality at all costs, but by gestures that reaffirm a lifestyle.Thus, it is not strange that the lumbersexual lifestyle appreciates the crafts - from fermented beer in urban factories to reuse or openly rustic furniture -, claim informal classics such as the beard and develops with the same ease doing sports in nature orFrequenting the temples of urban leisure.

This season, Chass intends to dress the lumbersexual man and, in a broader sense, to every man who seeks the comfort and reliability of classic garments that do not need to demonstrate their validity.His shirts are based on simple and comfortable patterns, resistant and durable fabrics and accessible prices.Your pants, knitting and t -shirts breathe the same philosophy, and caps perfectly symbolize the spirit of a carefree brand and without excess concessions.In technological times, returning to origins is almost a vital necessity, and lumbersexual claims the value of authenticity.Sometimes, success lies in something as simple as fleeing unnecessary complications.

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