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Gürepoke: "Consuming local products favors the growth of the region and the country"

Jagoba Ormaetxea, CEO of GÜREPOKE, was one of the finalists in the last CEBEK Emprende Awards. His project was born to offer new ways of consuming local products, taking advantage of fashionable gastronomic trends with the best product in the world: the Euskaldun product!

Your dishes are simple, easy to consume, for all ages, healthy, very tasty and all of this sustainable!

The initiative arises due to our conviction to consume local products, as it favors the growth of the region and the country, helps to promote small producers and local commerce; In this way we will achieve a fairer and more environmentally sustainable economy.

"Basque 'km 0' products in a bowl", for home and for the office, for sports people...

Our main product is the bowl or poke, both for store pickup and home delivery. However, we will soon market some of our own products that our customers will be able to purchase for their preparations at home; such as our sauces. We will also put our partners' products on sale, such as 'Arroyabe' or 'Arrolan'.

Our offer is addressed to all kinds of people. And since it is a healthy, tasty, fast and easy-to-consume product, it is what working people are looking for. Even so, we are developing the B2B strategy that we will start soon, offering companies a personalized product offer that fits their needs.

It is an excellent option for athletes, since a proper diet helps to obtain better results from their physical activity.

What sets it apart from other similar products on the market?

Poke is a dish based on fruit and vegetables, with its portion of carbohydrates and high-quality protein, both vegetable and animal. They can be eaten by all kinds of people, be they vegans, vegetarians or omnivores. In a balanced dish, with all the nutrients and low in fat. In addition, our pokes and all our desserts are gluten free and have no refined sugar.

We propose km 0 menus, which include a km 0 poke, natural juice and dessert. We also have the Gourmet menu, which includes a Gourmet poke, drink and dessert, made with the best products thanks to a selection of select partners and based on typical dishes of Basque cuisine: marmitako, gilda, cod with peppers,... we have reinvented these dishes to offer them in 'poke format'.

In addition to km 0 pokes and Gourmet pokes, you can be creative and set up a 'signature poke' with the ingredients that you like the most. In all cases, you can choose from our wide range of donutx (donuts without gluten or sugar), Cookies, intxaur-saltsa, natural juices of different flavors, etc.

Where are your products sold?

Right now we have 2 physical establishments, Mungia and Bermeo, although we already have an upcoming opening in Bilbao and several other municipalities throughout Bizkaia.

Our products can be ordered through our page www.gurepoke.eus, by phone or Whatsapp; and we carry out home deliveries in most of the municipalities of Bizkaia.

Basque products offer high added value

The Basque product is par excellence a high-quality product; as well as its gastronomy, renowned throughout the world. This undoubtedly gives a plus to the products that we offer. In addition, our customers know that all products are local, as close as possible to the establishment where they purchase our product.

Quality raw material is always accompanied by a higher price, but its taste is not comparable to a cheap product. Our philosophy is to offer a product with an incredible and incomparable flavor, at prices equal to or slightly higher than our competition.

Do you have other products and services underway?

The pokes are the star product but we have already launched two new products, such as the km 0 sandwiches and quesadillas. All of this the same business model, adding to large recognized brands such as Idiazabal cheese or Labeko bread.

On the other hand, there are different lines of business, some already underway and others in process, such as our wellness experiences, a clothing brand, merchandising or a foodtruck. Just as we are in the process of creating a logistics and R&D center.

A project that was born with the support of Partners and Business Angels.

That's how it is. Luckily, from the beginning, there has been trust in the project from partners and business angels. When this is usually a problem for any startup, we knew how to sell the brand. As from Finbox, we receive great help with the entire financial process. The most tedious are usually waiting for bureaucratic issues, licenses, etc.

Future challenges?

Right now we are working to expand our range of products, specifically our offer of hot dishes. Customers have already tried our first “Sandwitx” and the “Gaztatxuak” or km0 quesadillas and they are delighted, so we are going to launch new products in the coming months. We are also finalizing the set-up of our logistics center, a new gastronomic brand that will soon join gürepoke and focused on expansion to end 2022 with seven openings.

www.jagobaormaetxea.com/gure-poke

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