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With seven stores start Freedom, the new brand of the Arturo Calle business group

ARTÍCULO RELACIONADO

Arturo Calle launches two new brands of women's clothing, ac Woman and signature donna

Arturo Calle lanzó su nueva marca Freedom que, con una apuesta inclusiva, llegó al mercado con siete tiendas ubicadas en Medellín, Envigado, Cali, Barranquilla, Tunja y Villavicencio.

The business group announced that the goal of the brand is to focus on the individual and not on the collective, so they will have low production of the same design, the possibility of customizing garments and a portfolio that responds to trends.

"To create Freedom we conducted a study in which we realized that there was no brand in the market that could serve those individuals who pursue a style that makes them feel unique and authentic in their way of being," said Arturo Calle.

Con siete tiendas inicia Freedom, la nueva marca del Grupo Empresarial Arturo Calle

The brand also stressed that its emblem will be social inclusion, diversity, equality and respect.In terms of carving, it will have garments from XXS to XXL with what they expect to reach consumers of all genres and ages.

"We believe that artistic manifestations such as music, art, video, and of course, fashion, are a universal language, that does not discriminate and has no gender or age, that is why our designs are designed for all", the businessman added.

In addition to inclusive fashion, sustainability will be another strong elements of the brand, which will have lines made with recycled fabrics, lines produced with cotton watered with rainwater and developed with less waters.

"It is an innovative and independent brand, 100% Colombian, and that I am sure will have a very good reception by all those who want to express and differentiate from others," concluded Arturo Calle.

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