Fernando Alonso sells his clothing firm after registering losses

Fernando Alonso (40), one of the most valued pilots of the Formula 1 grill, although immersed in another season of warm results after his return to the circuits in February, eleventh in the general classification, it seems that he has not achieved extrapolarThe rhythm on the track to business, linked part of its illusion to a sustainable fashion project, Kimoa, which has had to sell in the face of bad results, although it will continue to be linked to it.

The firm was born as a result of its romantic relationship with the Italian model Linda Morselli (32), with both as partners and with the aim of promoting the cleaning of the oceans.Alonso and Morselli, former partner of the Valentino Rossi motorcycling legend, have already been sentimental for four years.

The Diario Five days has been the one who has published how the Asturian has had to get rid of the company that was born in 2017 and whose activity was the production of t -shirts, caps, sunglasses and skiing and electric scooters manufactured by sustainable processes.The firm accumulates losses of up to three million euros, as it appears in the accounts of Quimoelar, the company that supports the business.

The pandemic has assaulted the final blow to a company that last year recorded a losses of 650.000 euros, 13% that the previous course.In addition, sales revenue decreased by 20%, a turnover of less than one million euros.Revolution Brands, an American company specialized in urban roba and electric scooters, has made 75% of Kimoa's capital."We have had many offers and chose the one that offers the most ability to grow," said the pilot to expansion.

"We create Kimoa with a sustainable soul and a spirit of never giving up, inspired by motor sports," said Alonso, who has welcomed the new investors.Miami is already the company's registered office.

OTHER BUSINESSES

This concrete failure does not shiver the heritage of the Asturian pilot who, according to Bussines Insider, amounts to more than 200 million euros.Richness that is not explained only by what was admitted by his profession.Also for the wide business fan that he has undertaken related to the automovilism, video games, internet and even isotonic drinks, the case of the RAW Superdrink brand.

While we must highlight the franchise that the Asturian possesses to build kart circuits.The first one, in Oviedo, bears his name and is located next to the Fernando Alonso Museum.