Fashion to consignment, promising form of ecommerce

Ecommerce is obsessed with the new: the new gadgets, the new look, the best way to pay.

This attention that receives the novelty in the kingdom of ecommerce is understandable, especially since the greatest followers tend to be younger and early adopters than the average consumer, which tends to obscure the growing market in the world of ecommerce of whatIt is not exactly new.

Consignment, with great results

Used clothes, for example.Consignment sites have been discreetly impressive in the last year.In April 2015, only the consignment site The Realreal obtained $ 40 million in funds, while The Luxury Closet 2.2 million serial funds A.Likewise, Tradesy achieved 30 million to start the year in January;Twice a year ago had obtained 18.5 million;In 2014 Thredup obtained 23 million.All these amounts granted by serious anchor companies, including among investors the famous Richard Branson.

Ecommerce, at first, did not have much competition for being few and unique.Currently, companies say that you have to have a unique sale proposal and people must import your proposal.

And consignment is a unique sales proposal.In fact, consignment is a collection of unique proposals for sale.This business can be classified as a way to allow people to get money selling old fashion objects, all operate different, focus on different goods and even some are not in the retail business.

Next we will list some successful online consignment cases that could give ideas to those who want to start in this area.

Luxury clothing consignment

In the real world, the purchase of clothing to consignment can be all kinds of things, from collecting very expensive items, high design in a boutique in a cosmopolitan city, until buying in a small used clothing store looking for something worthwhile.

The world of retail fashion is very diverse when it comes to what is sold.There are sites like The Realreal focused exclusively on little luxury clothing, with other sites such as Jill’s Closet, Coutureusa.com, The Luxury Closet, Refinastyle and Eclectic.

The Luxury Closet sells accessories, Eclectic specializes in different or unusual design articles, while refinetyle in a wide variety of designers.

Although none of these sites sells things like melt at the price of departmental store, they specialize in little used, verifiable designer goods, which arrive more quickly to the hands of those who want to acquire them.

Consignment of ‘Fast Fashion’

Although finding a good brand at a good price is the dream of some when using an online consignment site, there is also a market for fast fashion items at a resale price, even retail ones that are not expensive start -ups.

La tienda más grande de consignación en Estados Unidos, ThredUp, por ejemplo, no busca artículos de diseñador, sino que se enfocan en ropa usada de marcas como Old Navy, Forever21 y H&M, porque creen que es donde está la demanda.

This is because Thredup's owners believe that these brands are in a trend and people use them and recycle them continuously.Those in charge of these stores think that people are looking for much more fashion every day, no sewing.

Online data and consignment

Another interesting topic when selling articles to consignment is that there are more chances of connecting with consumers who are looking for an opportunity to grow their wardrobe.Also to learn a lot from them: how they buy, where they buy, what brands are looking for and that is better sold.

The data added in this case are those that give this information and have great value.Gather data about brand, style, size, as well as purchase and sales preferences, serves to make a more precise customization and selection than retail the retailers can offer.

The retail area can benefit from having a relationship with this type of secondary markets for their goods, for example, to track the price, establish relationships with new customers that do not use retail stores, and even facilitate the movement of production based ondata that can be obtained.

Consignment, promising area

In general, the area of consignment ecommerces seems promising in other countries and begins to see similar initiatives in Mexico.We still have to see if this type of online sale will continue to exist as the ecommerce ecosystem changes or will only last a little in the market.

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