Djokovic scandal: from Lacoste to Hublot, what are the luxury sponsors that the tennis player could lose

World number one tennis player, Novak Djokovic, left Australia on Sunday after a court upheld the government's decision to cancel his visa, closing days of scandal and drama about the rules for entering the country due to Covid-19 and his unvaccinated status.

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The unanimous ruling by the Federal Court dealed a final blow to the Serb's hopes of winning a record 21 Grand Slams at the Australian Open, which officially kicks off this Monday (ESPN2, 9:00 p.m. ).

The tennis player headed to the airport in Melbourne just hours later. Federal agents escorted him and his team to the gate , where he boarded an Emirates flight bound for Dubai.

But the problem for Djokovic would not only be a sporting issue but also an economic and image issue, which could make him lose sponsorships from major global brands given his anti-vaccine stance.

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The Serb is the face of several clothing, car, watch and sporting goods companies and heads several foundations, which must not be happy with the fame surrounding him lately, being the highest-paid tennis player with the most benefits on the court, surpassing $150 million in prize money for the first time last year.

In addition, it maintains alliances with Lacoste, Asics, Head, Hublot, Seiko, Lemero, NetJets, Peugeot, Raiffeisen Bank International and Ultimate Software Group, among others. These sponsors bring him about US$30 million per season, to which are added US$4.5 million per year in salary, according to Forbes, which thus calculates annual earnings of US$ 34.5 million that places him in the top 50 of the highest paid athletes in the world.

In the case of the French clothing brand, which is said to leave him $8 million a year, he just renewed until 2025. While Peugeot made it the main image of its Move to Electric campaign. Asics, meanwhile, the footwear company is one of the brands that has accompanied him since the beginning of his career.

There is also Head, the brand of rackets, his main work tool that appears in all the photos.

On the other hand, since 2015, Djokovic has been a UNICEF Goodwill Ambassador, and since 2011 he was in Serbia.

He also has an agreement with the World Bank for child development and is president of the Novak Djokovic Foundation , which attends to the needs of children affected by war, as he was.

Many of these positions he holds and these sponsorships will surely be in danger with the Australian scandal, since several of these brands and associations will not be happy with the image given by an athlete who refuses to fight the disease that has caused so many deaths worldwide.

In any case, controversies have accompanied the player for years. In the l US Open (where he was disqualified after hitting a judge with a ball), in other Australian events or in various Roland Garrós , with reproaches against judges or rackets , his image has been hit. Also in 2016, he made headlines in an Indian Wells for some sexist statements "Men should earn more than women in tennis", with which he starred in another worldwide debate.