Exotic skins and unique pieces the success of Cuadra

Lion.- in the midst of the crisis of the Mexican shoe, due to the presence of competitors like China or Vietnam, the Lionese brand Cuadra has managed to grow and stand out by differentiating itself from items made from exotic skins and its craft process.

Under this brand are made boots, boots, dress shoes and dress sandals, but also shags, vests, bags and belts with the skins of species such as manta ray, ostrich, deer or python, among others.

The skins of the 27 different species used in manufacturing processes are regulated by the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), which aims to ensure that international trade in animals does not pose a threat to their survival, said Fernando Cuadra, chairman of the Council of Reptilius and supplier of skins for the Cuadra brand.

Origin of skins

There are three sources to obtain them, through breeding, legal hunting and the last one is from reserves, in which only the specimens are obtained until their natural death or due to illness, in all three cases they also take advantage of the meat, explained Daniela Arrieta, manager of image and advertising of Cuadra.

There are skins, such as crocodile or shark, that are obtained from Mexico, but others are imported and come from countries such as Indonesia, Malaysia, Singapore, South Africa, Colombia and Argentina, he said.

Making their products by hand gives a plus to this brand, which has around 2,000 workers.

Single pieces

Arrieta said these are exclusive products because they are unique and unrepeatable, because they are not produced massively like other companies and especially because the skin of one animal is different from that of another, despite being the same species, compared to other materials such as fabrics that are repetitions of impressions.

It currently has three stores of its own in the United States and a fourth to be opened in Las Vegas (between August and September of this year), another in Vancouver, Canada, one in Lima, Peru and one more in Australia, Carrillo said.

In Mexico and abroad

While throughout Mexico there are 60 stores of their own.

Of its total shoe production, 40 per cent is export, mainly shipped to the United States and Canada, and the rest is destined for domestic consumption.

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