As.com Eurocopa 2020 What the brands pay: Germany enters Adidas almost 50m more than Spain

A study has revealed the money that each selection enters by its main sponsor: the brand of your shirt.Spain, for example, is the second that enters adidas more money.The first, Germany, receives almost 50 million euros more (65 compared to 18.5) per year!Between, are France and England, both from Nike.Italy is fourth, wearing from Puma, a brand that increasingly represents more teams throughout the season.

The enormous difference in money that is observed between Spain and Germany responds to several factors.The main one is sales: Germany is a country with about 83 million inhabitants, while about 47 live in our borders.However, Germany does not even have twice as many residents than Spain and, nevertheless, more triple enters.This data can be intuit that the Löw team's shirt is more popular.

For these reasons, leading selections such as Portugal or Belgium fall to the eighth and tenth position respectively.And other weaker like Russia and Turkey sneak into the sixth and ninth.In the top 25 other brands appear in addition to Nike, Adidas and Puma.Jako wears Macedonia from the North and pays them about half a million euros.Hummel gratifies Germany with € 2m and Joma does the same with Ukraine by 1.5.

The money that the selections enter for the brand of your shirt

*Source: PR MARKETING DR PETE ROHIMANN.