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Zara exceeds Real Madrid as a more influential brand in Spain in 2021

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La compañía de soluciones de gestión de datos DataCentric ha publicado en su web un interesante estudio compuesto por 15 mapas en los que se reflejan la posición de las marcas líderes en diversos sectores en nuestro país.Zara supera al Real Madrid como marca más influyente en España en 2021 Zara supera al Real Madrid como marca más influyente en España en 2021

10 of these maps detail the favorite brands in each autonomous community as well as in the total country, with data extracted from digital surveys carried out over 18 by Datacentric.Between January and May 2021.The remaining five collect quantitative data from specialized sources in each sector or of the Datacentric database itself.The final result is an interesting radiography that shows what are the favorite brands of Spaniards.

El mapa más importante: la marca más influyente de España

  1. Zara (29,46% de los votos)
  2. Real Madrid (26,02%)
  3. Mercadona (13,90%)

What is the most beloved brand in Spain?The answer is given to us by the map of the most influential brands in the country, which first places Zara, ahead of Real Madrid and Mercadona.It is not surprising, since the Spanish clothing brand is an international power.

Zara is imposed in Galicia, Asturias, Basque Country, Aragon, Valencian Community, Murcia and the Canary Islands.Real Madrid achieves first place in the Community of Madrid, Extremadura, Castilla y León, Castilla La Mancha, Balearic Islands, Ceuta and Melilla.Mercadona is imposed in the Valencian Community, the Barcelona Club Football Achieve first in Catalonia and Banco Santander Leadra in Cantabria.

Marcas favoritas en diferentes sectores

Favorite milk brands in Spain:

  1. Hacendado (26,01%)
  2. Central Lechera Asturiana (20,38%)
  3. Puleva (13,35%)

Zara supera al Real Madrid como marca más influyente en España en 2021

Landowner is imposed in 11 autonomous communities.

Favorite beer brands in Spain

  1. Estrella Galicia (38,48%)
  2. Mahou (17,92%)
  3. Cruzcampo (8,87%)

Estrella Galicia is imposed on 10 Autonomous Communities, Ceuta and Melilla.

Favorite Sports Clothing and Equipment Marks in Spain

  1. Nike (37,40%)
  2. Adidas (32,27%)
  3. The North Face (6,43%)

Two giants are distributed in cake.Nike is imposed on 12 Autonomous Communities, Ceuta and Melilla.Adidas is the favorite in the remaining 5 communities.

Favorite fashion brands in Spain

  1. Levi’s (28,13%)
  2. Zara (23,20%)
  3. H&M (9,83%)

Paradoxically, Zara has not been chosen as the favorite clothing brand.That place LEVI’s, leader in 11 Autonomous Communities and Melilla.Zara leaders in 6 and Ceuta.

Favorite fast food brands in Spain

  1. McDonalds (26,88%)
  2. Burger King (23,99%)
  3. KFC (15,80%)

Adjusted result: 8 communities for McDonalds and 8, more Melilla, for Burger King.KFC leads in La Rioja and Telepizza in Ceuta.

Favorite supermarket brands in Spain

  1. Mercadona (40,97%)
  2. Lidl (17,65%)
  3. Carrefour (13,07%)

Almost total mastery of Mercadona, which leads in all communities except in the Basque Country, where the most valued is Eroski.

Favorite detergents brands in Spain

  1. Ariel (33,09%)
  2. Lidl (17%)
  3. Bosque Verde (14,80%)

Ariel is imposed on all territories.

Favorite telecommunications brands in Spain

  1. Vodafone (23,26%)
  2. Movistar (20,85%)
  3. Orange (18,05%)

Vodafone is the favorite in 11 communities and Ceuta.Movistar leads in 6 communities and Melilla.

Favorite Energy Brands in Spain

  1. Endesa (23,67%)
  2. Iberdorla (20,15%)
  3. Repsol (16,04%)

Endesa, favorite in 5 communities, Ceuta and Melilla, is imposed on Iberdrola, although this is the winner in 9 territories.

Mapas de datos cuantitativos

Car brands for sales in Spain

  1. SEAT (8,1%)
  2. Volkswagen (7,9%)
  3. Peugeot (7,7%)

This map, much more distributed, reflects the percentage of vehicles sold according to statistics.com.SEAT is imposed on four autonomous communities, Volkswagen in Dos and Peugeot in seven.

Sales motorcycle brands in Spain

  1. Honda (16,44%)
  2. Yamaha (13,46%)
  3. Kymco (9,58%)

Again, percentage of vehicles sold according to statistics.com.Honda is imposed on 10 communities and Ceuta, Yamaha in 5 and Melilla, and Kimco in one, Asturias.The map is completed by silence, leader in Madrid.

Supermarket brands by number of establishments in Spain

  1. DIA (14,55%)
  2. Covirán (8,54%)
  3. Mercadona (7,75%)

The source of this map is Datacentric's Marketbase database, updated in June 2021.Dia, leader in 7 communities, Ceuta and Melilla.

Banking brands by number of branches in Spain

  1. Caixabank (23,29%)
  2. Santander (17,85%)
  3. BBVA (9,83%)

CaixaBank, after its merger with Bankia, achieves first place in 8 communities, Ceuta and Melilla.The second great Spanish bank, Santander, only leads in Castilla León, and Liber Bank, although it does not enter the podium, is first in 4 autonomous communities.The source is the Datacentric Marketbase database, actuated in June of this year.

Gas stations brands in Spain

  1. Repsol (18,69%)
  2. Cepsa (11,3%)
  3. BP (5,34%)

Repsol is the brand with more gas stations throughout the Spanish territory except the Canary Islands, where Disa leads, and Ceuta and Melilla, where there are more Cepsa stations.The source is again the datacentric marketBase database updated in June.

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