Zara is the most popular fashion brand in the world, according to a study
The world of fashion seems to be unstoppable. Despite the pandemic situation we are experiencing, designers and brands continue to be at the forefront so as not to lose popularity or sales. If you ever wondered which is the most famous brand in the world, here we tell you.
For the purposes of this list, the firm Money.co.uk, specialized in comparing financial products, carried out a study on the most searched brands on Google. In 2020, the first of these studies was carried out, listing the French Louis Vuitton as the most popular then, being the most sought after in 47 countries.
However, by 2021 it fell resoundingly 15 positions, since now the Spanish brand Zara has been crowned as the most popular. Topping the most searched lists in 37 countries, it is preferred in the UK, United Arab Emirates, Japan and even Uruguay.
@TakeAShilllPill Me last week with this way-too-greasy fried perch WITH overcooked fried mushrooms. I'm about to read… https://t.co/hqMqqK2N2A
—GROWN. Tue May 26 17:56:03 +0000 2020
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Among the five most searched brands, below Zara is Nike (with only one point difference). They are followed by the German Zalando, the American Fashion Nova and the British ASOS.
Zara currently has more than 2,200 physical stores (in addition to its ecommerce platform) distributed in 88 countries on all continents, so its global preference is logical; It is found everywhere!
Most popular in South America
In the region, the most sought-after brand is Nike sportswear, in countries such as Bolivia, Brazil, Chile, Ecuador, Paraguay and Venezuela. While its competition, Adidas, is the most preferred in Argentina, Colombia and Peru, according to the same study.
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