When I left Instagram, I regained happiness

When Berta Bernad a brand was given a bag, all I wanted was to take the photo as soon as possible to publish it and not see it again.The same happened in a clothing or perfume store;Nothing caught his attention because he had everything.He arrived home at dawn after an event and felt sad.This pioneer of social networks in Spain opened its Instagram account just one year after its creators, Kevin Systrom and Mike Krieger, gave him life on the Internet.At that time, 2011, the brands began to look at the commercial potential to advertise through bloggers and Instagramers, which, at most, published two photos a day to feel made to feel made.

The fans quickly gave way to professionalization and those already called influencers began to produce videos, stories and high quality photographs in exchange for brands to pay them for serving a showcase.If having more than 5.000 followers began as a symbol of power, the Instagramers fight today to exceed one million.The only requirement is to be over fourteen.

Bernad opened his Instagram with the illusion of a newly degree in journalism who saw the possibility of transmitting his tastes and hobbies in a new environment.However, in 2017 he felt suffocated by a superficial world focused on consumption: “I wanted to have a quieter life.The gifts, trips and invitations moved me away from my soul and my real happiness ”.He then decided to give folder to the networks and gave a final goodbye to his thousands of followers.For Bernad, that was comparable to abandon an confinement: “Instagram was like a gold cage of which I was afraid to leave because I had been building for some time.Going was hard, but very nice and necessary to get the stability I have today ”.

If before it was full -time instagramer, now a marketing agency working behind the cameras.He managed to take advantage of the knowledge acquired in the previous stage to start a new project that allows him to enjoy his own and assess what he has.Therefore, he likes to say that he prefers to live with what he is able to buy.

Bernad insists a lot on making responsible use of the networks, always supervised by parents in the case of minors, and bets on the approval of new regulations that regulate them: “Networks can become a drug that hooksand multiply serious problems of today's society, such as suicides or eating disorders ”.In addition, it launches a call for attention to multinational technological ones to review their protocols: “They have gone from their hands by not being able to control the impact they exert on us.These speakers were born to join us, but they are separating us ".

Bernad is convinced that social networks are an unstoppable phenomenon that has burst as strong "as the printing press did", so he is in favor of the fact that influencers are faithful to themselves and not mask reality with a happiness with a happinessfictitious.Not only has he given a job coup, but he has also written a book: "My name is Greta Godoy".Now enjoy family and friends more than ever: “All the time you stop dedicating to your followers, you can dedicate it to your people.There is the real happiness ".