Walmart employees recreate a Victoria’s Secret parade

By 2019, Victoria’s Secret announced that it would suspend their traditional parades, after these events received a series of criticisms that crossed them to be uninclusive and hypersexualize the image of the woman.In the midst of the announcement that these parades will return with a different approach, a group of Walmart employees have made the best promotion to these celebrations starred until a few years ago by the famous “angels” of the lingerie brand.

In Tiktok a series of videos was published in which a group of Walmart workers simulated a Victoria’s Secret parade in one of the branches of the retail store in Chile.

With costumes that tried.

The four videos that are part of this peculiar collection have generated at the moment between 1.2 million and 17.8 thousand views, where comments applaud on the one hand the ingenuity of employees, while many others long for the return of the popular intimate clothing brand parades.

In the midst of these peculiar contents, it is important.

@Pennyred @bylaacey @bbcradio4 sexy how to defrost pizza dough.So, Ivory Clothing, Plastic Wrap, and A Bowl of Cold Water.

— I’m Nobody! Who are you? Sat Sep 28 23:22:04 +0000 2019

After two years of being out of these events, the company's executive director, Martin Waters, said in a teleconference with investors that the intention "is to return to the business of fashion parades in a culturally relevant way".

This event that after 24 years was canceled for the first time towards 2019, now will return and although the exact date of return or the terms in which it will return, what is known is that the weak will return without the image of their image without the image of their"Angeles" and could include models in large sizes as well as new lines among them a maternity.

Victoria’s Secret is in a process of image renewal, where the inclusion and a more natural and real vision of women seems to be the norm.

With this in mind and context of the announcement of the return of the parades of the lingerie brand, what was done by Walmart employees could be the best advertising won for Victoria’s Secret.

Although, so far, the brand has not reacted to the peculiar references, the truth is that the detail has resulted in advertising for the brand, which puts on the table the value that the content generated by the user has for any firmcommercial.

Recently Ipsos Mediact revealed in a study that consumers in particular, aged between 18 and 36 years trust UGC (User-generated content) 50 percent more than traditional media.The study also found that UGC in 20 percent has more influence on purchasing decisions and 35 percent more remembrance than other types of media.

They enter the UGC content category are seen 10 times more than the official content of any commercial firm.