Tommy Hilfiger, the emblematic designer of casual fashion turns 70
In his early thirties, New Yorker Tommy Hilfiger created his own clothing line in 1985, building one of the great empires of American fashion. This March 24, the designer delves into his 70s, and he does so by maintaining his podium as one of the consolidated designers on the fashion scene.
“Guess who are the four great American designers: Ralph Lauren, Perry Ellis, Calvin Klein and Tommy Hilfiger”, read a billboard located in New York's Times Square in the mid-1980s. Among the four names, one was completely unknown; that of Tommy Hilfiger, who at that time was beginning a journey in his own clothing firm, with which years later he would fulfill this prognosis.
Descendant of an Irish family, Thomas Jacob Hilfiger (New York, 1951) was clear that he would dedicate himself to the world of fashion. His path in this industry began when he was still a teenager, when he began working as a hippie clothing distributor, to later do so at the Jordache firm, where he would remain until the launch of his own homonymous line was approaching in 1985, after rejecting a job offer at Calvin Klein.
With white, red, and blue as the brand's corporate colors, its iconic flag as its logo, and casual pieces in the vein of American sportswear, Hilfiger built a fashion empire that continues to this day. . Now, their emporium has a place for perfumes, children's lines and all kinds of accessories, in addition to having ambassadors from faces as diverse as Beyoncé, Gigi Hadid, Lewis Hamilton, Rafa Nadal or George Bush's nephews, Lauren and George P. Bush. .
The American has repeatedly recognized the importance of advertising in the rise of brands, one of the tools that helped the firm to jump into the common imagination when it was still unknown. Their strategies have ranged from sponsoring Lenny Kravitz tours to art-inspired collaborations to joining the trend of simultaneously selling collections by presenting them on platforms like Instagram.
< p lang="en" dir="ltr">Daniel-san may I suggest 👉🏻👓🤷🏼♂️ It says 100% cotton. 😳🙄 https://t.co/jSjlM6LKPp— William Shatner Tue Jul 20 02:01:54 +0000 2021
With an aesthetic that walks between the classic and the sporty cut, key to reaching a very wide and diverse audience, the designer and his creations are associated with the New York Big Apple, and that is because, in addition to sharing corporate colors With the American flag, this fusion of styles became an identification of American casual fashion, of which he was one of the greatest exponents, as well as the most viral designers during the 1990s.
Thirty years have passed since that time when he became a precursor of what is known as casual style, and the designer, for whom fashion has always been synonymous with fun, continues to evolve. Now, he joins the digital challenges that mark the new ways of expression in the industry, and proof of this are some of his statements, in which he explained that "fashion shows are outdated."
With the focus on the "millennial" generation and with the transgressive spirit that characterizes it, some of the proposals by the American designer have been worn by celebrities such as the model, actress and activist Zendaya, with more than 89 million followers on Instagram and icon of this generation, with which he finds the link through this social network.
He has recently presented the “Jeans Redesign” collection, in which he joins the commitment of making sustainable fashion for circular use. Through recyclable garments and in collaboration with the Ellen MacArthur Foundation, Hilfiger supports ethical fashion and forms of production that minimize the generation of waste, principles that include some of the fifteen objectives that it presents in its "Make it possible" project.
In addition to the sustainable processes that the firm already implements, the online platform "Tommy for Life" is dedicated exclusively to brand information linked to sustainability, one of the firm's latest initiatives following the spirit of change of its creator who reaches the age of seventy without fear of evolving.
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