That's Podemos' Zara, Pablo Iglesias' favorite ideology clothing.

Pablo Iglesias' stylism has been much commented upon since he entered politics and often gives him what to talk about even some of the nicknames with which he has been baptized on social networks. This time the focus of attention has been taken, as was the case in the electoral debate, by the sweater he wore on his last day in Congress before renouncing the act to run for the presidency of the Madrid Community. The logo, well visible in the images of the leader of the purple formation, has once again aroused interest in finding out which brand it belongs to.

This consists of a half-face with a laurel crown and, as ABC points out, "represents the victory of civilian power." Because 198 Revolt Clothing, the brand behind this logo, has a whole line of clothes, shoes and even masks loaded with political message. The colors of the Republican flag and feminist, anti-fascist and republican slogans can be found in some of the garments in their catalogue, with physical shop in Madrid and shipments to the rest of Spain.

198 Revolt Clothing has ideology and has been associated with the purple party since very soon. "we live in the world of activism," Eduardo Garrido and Juanma del Olmo, founders of the company, explained to El Mundo in their day when they commented on how the idea of a T-shirt with the colors of the Republican flag emerged. The second, Del Olmo, was Secretary of Communication of Podemos before taking up the position of Director of Strategy and Communication of the Second Vice Presidency of Social Rights and Agenda 2030 with the arrival of his party's government.

The number 198 has already explained its founders that it refers to the year 1980, the beginning of the decade in which they were born what they consider to be "the generation most affected by the crisis, the people they promised everything to and who ended up putting glasses in Berlin. That's the generation that has to drive change."

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Although it was the sweater worn this week by churches that led to the shooting of searches to find out the mark of it, he is not the only one who saw it. Juan Carlos Monedero and Cayo Lara also have garments from this store in their closet background.

In terms of prices, they are no more expensive than those of any other standard store or chain. A sweatshirt, for example, can be around 30 euros. And the T-shirts are below 18 euros. The sweater that was wearing this Wednesday Iglesias costs, according to the online store, 39.95 euros, is unisex and is called Sueter Bella Ciao Unisex. A name loaded with a lot of political significance since Bella Ciao is the title of the Italian popular song converted into an anti-fascist anthem by partisans during World War II.

In addition to selling clothes, the web also features a blog of content in line with brand ideology and a magazine called República by 198 for which they have interviewed Carlos Bardem, actor and author of the book Mongo Blanco in their first issue.

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