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This is how the famous clothes that the brands give them

The influencer marketing is on the rise and more and more brands are betting on it to increase the sales volume of their products.This marketings strategy consists in achieving a series of collaboration links between brands and companies and those people with great visibility and role on the Internet, the well -known ‘influencers‘.So far everything good.

In fact, on Instagram there are many celebrities who share content announcing clothes both of known brands and also of smaller firms but of their companions influencers.The problem comes when brands send their products to advertise them and the famous and influencers want to get extra money by selling these garments on a second -hand portal like ‘Vind’ and ‘Wallapop’.Is this act lawful?

The famous and the resale business

After many brands trust the image of these infurious and famous to promote their articles, they end up doing business with them through the resale.In addition to earning money through Instagram promotion, they later win it through the ‘Vinned’ and ‘Wallapop’ platforms, two of the second -hand sales pages in Spain most used by Internet users.

Así venden las famosas a escondidas la ropa que les regalan las marcas

It is also true that sometimes brands do not pay to promote the items, but they do send their products to the influencers for free so that you are, turned into fashion prescribers, manage to hook users and these products get a greater volume ofsales.The truth is that there are many "Instagramers" that do this business so they receive a huge amount of clothing, footwear and cosmetics.This has caused them to make a decision: put them on sale.

There are many influencers who have made a business with selling the "gifts" of the brands.We quote gifts because they are really products that the brand or signature sends them with the aim that they advertise it for free.Although it should always be clear that the publication they are offering is an advertising action, the occasions that label it as such are counted.With this they seek that their profile is not seen as a showcase and try to "camouflage" that it is advertising.

There are many celebrities who sell their closet in some of these platforms

The truth is that there are more and more the celebrities who have put their closet on sale on a second -hand platform.Although we cannot confirm (nor do we dare) that they are gifts, we have collected some influencers that want to earn an extra money selling the garments that are no longer put on and that occupy a (huge) place in their closet.

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  • How to promote a clothing brand on Instagram.

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