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The 'influencer' María Pombo records her name as a brand after jumping to television

María Pombo, one of the best known influencers in Spain, is processing the registration of her name as a brand after making the leap to television, as voice has been able to know.The young businesswoman, who has more than two million followers in the Instagram social network, has submitted the application to the Spanish Patent and Brands Office (OEPM) after participating in several Antena 3 programs.

His first television collaboration occurred last October in 'El Hormiguero', with an interview in the program presented by Pablo Motos.Later, in April, María Pombo confirmed her participation in the next season of another of the chain formats, 'The challenge'.In addition, she a few weeks ago surprised her all the followers of her with her secret contest in 'Mask Singer'.

In this context, the influencer requested last May the registration of "María Pombo" at the national level as a denominative brand for various kinds: that of cosmetic products (class 03), that of precious metals and jewelry articles (14),The leather and bag (18), that of clothing and footwear (25), that of advertising services (35), and that of telecommunications services and dissemination of television programs (38).

Cristina Gilabert, lawyer of Pons IP specialized in brands, explains that this maneuver is "a way of being able to make its name profitable by launching its own product or the signing of a license contract with other companies interested in marketing products with its name andimage";But also "it is a way of legally protecting possible usurpers."

La 'influencer' María Pombo registra su nombre como marca tras saltar a la televisión

"If you show that you are a brand holder and that it is registered, it is easier to block an open profile with your name on a social network such as Facebook, Instagram or Tiktok," explains the brand expert.In addition, in the event that you want to give permission to a third company to exploit your name in a specific product (whether fashionable or audiovisual) with all legal guarantees, "it is convenient to be registered as a brand," adds Gilabert.

Influencers may have problems when exploiting their name if another person has requested the brand's registration."The trademark law says that any denomination can be registered provided that it does not incur prohibitions of registration, and a prohibition of registration is that there is already another equal or similar brand. With which, ensuring exclusivity is important," warns the lawyer.

From the dispatch specialized in industrial and intellectual property they recognize that there are every time "more people with a very strong presence in networks, with a significant number of followers, and, like any company, they have to protect not only their tangibles but also their intangibles (The names, the contents they publish, the contracts that sign for sponsorships and collaborations, etc.) ".

Other brands by María Pombo

Thanks to the community generated on social networks, in 2020María Pombose it became one of the 100 best influencers of the year according to Forbes magazine.At 26, she already has two clothing brands (Name The Brand and Tipi Tent) and a music festival (soft fest).

He has founded his business while working as a model for different fashion firms - such as Bobbi Brown, Mango, Springfield or Agatha Paris - and created daily content for his Instagram profile.Behind María Pombo is the I am Olivia representation agency, in charge of developing marketing strategies and personalized content for brands.

Now, after making the leap to television, it will last the creation of its most personal brand and with a value that millions of people support, 'María Pombo'.However, she still does not have the brand's property certificate, as this newspaper has been able to verify.

The lawyer of Pons IP explains that, after the publication of the application on June 21, it starts a period of two months (until August 21) of public exhibition in which anyone can present allegations if they are considered harmed.In that case, "the administration would decide whether the products or services are similar and would assess the risk of confusion that may be for consumers when granting two equal or similar brands," she sentenced.

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