The Facebook metaverse and how brands can take advantage of it

If the pandemic has left us with anything, it is that companies can move forward without the need for their workers to go in person. That is why Facebook, now called Meta, taking advantage of the situation and its technological advances, created the so-called metaverse, which consists of a virtual world, to which we can connect using a series of devices that will make us think that we are really inside it, interacting with all its elements.

According to Rebold, a digital marketing and data analysis agency, this technological possibility offers many opportunities to brands, which is why he suggests being clear about this concept so that it takes full advantage of it by analyzing the benefits and opportunities that the new technology will offer to consumers. different products.

Benefits

–The metaverse allows you to create social groups. You will be able to take advantage of it and have an internship with workers from the same company in which internal communication campaigns can be carried out. In the same way, groups can be created with like-minded consumers who can discuss their experiences with other people.

–It is compatible with different multimedia formats, which makes it easy and simple to carry out.

–It is immersive and multi-user.

– Offers a personal experience.

–Company workers will be able to carry out their user role through an avatar that they can create themselves.

–As much as you log out, the metaverse will continue to function.

–Objects can be seen three-dimensionally.

–Gives the opportunity to interact by voice. And it also has great quality.

–It offers a contextualization of the spaces.

–It integrates with different tools, such as moodle.

–Can be used as a recreational component.

According to Rebold, this is how Facebook's metaverse will open up a whole world of possibilities for brands to improve their customers' user experience and will offer the opportunity to create greater interaction and close relationships, which is why he recommended starting to use of these new technologies.

Opportunities that the metaverse offers to brands

The agency mentioned that it must be taken into account that the arrival of the Facebook metaverse will not be immediate, but will take about ten years to occur. "But brands must prepare for the future right now to position their products in this new universe," said Lara Julbe, general director of Rebold Mexico.

Its arrival will offer new opportunities for both large and smaller brands, such as:

1.- Test products. The opportunity to live realistic experiences on the Internet, which will mean the next step in the evolution of digital platforms and the possible succession of the mobile Internet. 2D applications will be used in three dimensions so they can be experienced. These applications will be important for the growth of businesses in the metaverse as they will offer a much more immersive experience. Some of the scenarios in which these applications will help are:

A.- Entertainment. Nowadays anyone can organize an event on Facebook, but thanks to the metaverse, you can organize an event in which users can attend both virtually and in person. For example, a concert anywhere in the world.

B.- Trade. Digital commerce is on the rise and the metaverse will allow buyers and sellers to connect in new ways. This will make stores more immersive, where the consumer will be able to buy both physical and digital products.

2.- The enhancement of the experiences of the physical world. Today's world is a hybrid, as everyone lives in an online and offline world due to the pandemic. Video calls or teleworking have become very normal for today's society. What the metaverse is looking for is to simplify the forms of communication that exist and minimize the inconveniences, in order to improve experiences.

Augmented reality is an example of how the metaverse will merge with the physical world of users. Today this technology is already widely used. For example in interior design, where you can see how the houses would be furnished. Or also try on glasses or clothes without having to move.

3.- Collective and responsible creation. Since its inception, the framework for the creation of the metaverse has been based on creating a safe space for users. They want integrity, security and privacy to be part of the foundation of this new world. Another of its objectives will be the creation of more humanized virtual experiences, in which users can interact not only with other people, but also get closer to brands in a more personal way.

4.- More real games. eSports are gaining ground and it is necessary for companies that are dedicated to this niche to be aware of the evolution. Keep in mind that the gamer sector has been one of those that has had benefits during the pandemic. Little by little, video game consumers are being introduced to the metaverse.

According to Rebold, virtual reality is the future of the Internet and Facebook's metaverse will offer unique experiences that will significantly change the way brands present themselves to their consumers. Now creativity and technology will come together to offer unique experiences that are close to brands, so it is important to stay up-to-date and be involved in what advances in technology offer.

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