Box Layout

HTML Layout
Backgroud Images
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
Backgroud Pattern
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest

Presence of drugs and cigarettes in hip-hop videos promote their consumption, according to a study

Hip-hop video clips "often include misogyny, violence, and the use of tobacco and marijuana products" in a form of unregulated advertising, according to a study published Monday in the Journal of the American Medical Association.

Researchers at Dartmouth University counted the number of times these scenes appear in hip hop clips, and also how many brands appear.

So it was that they observed the videos of the 1,250 songs that appeared in the weekly rankings of Billboard magazine from 2013 to 2017.

Between 40% and 50% showed a cigarette or tobacco-related product at some point, amassing some 49 billion views in five years.

The study concludes that music videos offer unregulated opportunities for brand exposure and advertising, particularly for tobacco and marijuana products.

Presencia de drogas y cigarros en videos de hip - hop promocionan su consumo, según estudio

One of the biggest hits of 2017, DJ Khaled's "I'm The One" featuring Justin Bieber, Quavo, Chance The Rapper and Lil Wayne, viewed 1.1 billion times on YouTube, features a dancer voluptuously exhaling steam from a electronic cigarette ... followed by a close-up of a box of the brand.

Rappers have always included products in their clips, whether it's shoe brands, clothes, headphones or liquor; a practice tolerated by US regulatory authorities in the name of free speech, though such inclusions, when paid for, should theoretically be accompanied by a statement to the user or regulator.

For the researchers, rappers move in an "unregulated" environment. They are calling for stricter rules overall and also on YouTube, pointing out that Google, the site's parent company, has banned tobacco advertising. (I)

  • Tags:
  • what brand of clothing does lil wayne wear

Related Articles

'The ambassador's daughter': everything about the premiere of the Nova series

A girl named Melek arrives in her living room and finds a dead man. Her mother, in the bathroom, cleans the blood from her clothes and her face, in addition, she keeps a knife along with the rest of the things in ...

Criticism rains down on Balenciaga for a diver with holes that sells for more than 1,000 euros

Exclusive ContentThe article you are trying to access is exclusively for subscribersSubscribe Find out about our plans and enjoy El País without limits.Enter If you are already a subscriber you can enter with...

 Mexico wins 6 medals in the Mathematics Olympiad When and where to watch the Mexico vs.  Gold Cup Honduras Celta will create three new schools in Mexico

This Friday we have information about the Mexican champions in Mathematics, Roberto Palazuelos' clothing brand, Celta's new soccer schools and more.Mexico wins 6 medals at the Olim...

 Bicycle Derailleur Adjustment |  Causes and solutions for a maladjusted change

Adjusting the bicycle derailleur can be something very simple if we know what we are doing, or it can become a real headache for not knowing how to find the key or, why not, because...