"Power Peralta" return as ambassadors by Adidas Originals after six years

● The artist brothers, recognized for their dance and their music, Raúl and Gabriel, will wear clothes of the three -strips brand, joining the 2022 catalog of the firm.

● “Destiny united us again in an incredible moment for us both personally and professional.We have new dreams, new goals, and we are enjoying that our music and our artistic present are giving us the possibility of reaching new followers, new audiences and countries, ”they say.

Adidas Originals, one of Streetstyle's most iconic brands, is pleased to communicate the return of two key and representative characters of their values during this 2022.

This is Gabriel and Raúl Peralta, known as "Power Peralta", duo of brothers, dance and music artists, referents of style and fashion, who after six years return as faces of originals, in order to enhanceThe new catalog of the German firm.

The artists, recognized worldwide for their dance and now also for their music, entered the brand for the first time in 2007, where they remained until 2016. Their professional projects, led them to tour the world and even appear in the video ofThe American artist of Latin origin Jennifer Lopez, "Love, love, love", whom they met in 2011, when the singer arrives in Chile after looking for talents throughout Latin America, in order to perform a live show that will celebrateLatin culture in the United States.The "Power" were one of the winning artists of that project and ended up performing in Las Vegas in the show Q ’Long to J.Lo and Marc Anthony.

“The‘ Power Peralta ’are brand icons.They represent the pillar of urban music and dance, by the hand of the values of originality, credibility, commitment and passion that are key in the essence of Adidas Originals, ”says Daniela Mery, Brand Manager of the German firm.

Raúl and Gabriel will have the work of continuing to build brand positioning on the stage of urban culture in a transversal way.

The "Power Peralta" have reinvented the years and have always surprised with new facets."Today they are developing their musical career, they continue to do shows throughout Chile, their dance schools continue to function, so we hope to enhance all these areas in order to follow the legacy inspiring other generations through them."Daniela Mery adds.

"Back to Adidas feels very special because we filled with memories of when we start, that the brand trusted us when there was a lot of uncertainty that if what we were doing could transcend in time," says Raúl Peralta."Therefore, we are always going to have that love for the brand, because it pushed us, it gave us strength, gave us confidence to know that what was starting could be transformed into something big," he adds.

“Destiny united us again in an incredible moment for us both personally and professionally.We have new dreams, new goals, and we are enjoying that our music and our artistic present are giving us the possibility of reaching new followers, new audiences and countries, ”reveal the brothers who have worked on large entertainment shows, such as Cirque du DuSoleil "Michael Jackson: One", in Las Vegas.

This week the brothers, together with Adidas Originals, will communicate several surprises to publicize the new work together, so we invite you to be attentive to the social networks of Adidas (@adidascl), and those of Raúl (@raulpower)and Gabriel (@gabopower).