Peru: Smart Brands will boost mentha & chocolate
Actualmente, el plan de Mentha & Chocolate (MCH) es ampliar su presencia física en Perú y remodelar su ‘flagship store’ ubicada en el distrito de San Isidro (Lima).
La firma de moda Mentha & Chocolate es operada por Smart Brands, empresa peruana que también administra marcas reconocidas como Arrow, Exit, Fina, Parfois, Tayssir, Milk y 47 Street.
“MCH has a growth potential in the districts of Miraflores, San Isidro, Magdalena, Surco, among other locations where our influence is located.We already have points of sale in those places and we are doing pretty good, so we will expand our proposal, ”said Fiorella Bianchi, Commercial Manager of Smart Brands.
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In exclusive conversation with Peru Retail, the executive stressed that they are remodeling her main premises located on Conquerors Avenue (San Isidro), in addition to locating the Arrow and Fine brands on the side, with a new style and design that will allow them to maintain the leadership in sales.
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“We have a relevant investment and a remodeling of the entire space to continue as market leaders.This store is not only iconic for its image, but for the sale it represents, ”he said.
Growth strategy
MCH was the first brand that the Smart Brands group acquired and over time it has been developing on a large scale in the Peruvian market.
With the aim of expanding the arrival to new markets, Smart Brands decided to incorporate the casual style of Philosophy to MCH, a firm that also operated the group.
“En Mentha & Chocolate queríamos lograr una transversalidad con los productos que se ofrecía y tener más estilos para el consumidor.Philosophy attended the casual fashion segment then we migrated that style to MCH and the result has been super successful, ”Bianchi concluded.
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