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Megan Fox announces collaboration with boohoo Register for free to continue reading

Megan Fox has announced a new collaboration with fast fashion retailer boohoo.

Co-created with stylist Maeve Reilly, the two have developed a collection of "interchangeable day and night pieces that will keep you feeling confident and sexy all fall long."

Featuring photography by photographer Felisha ToeIntino, the new range consists of over 40 looks including knee-high boots, baggy jeans, a retro blazer-style dress with padded shoulders and a zebra-print trench coat.

In a statement, Fox said: “I am so excited to announce my first fashion collaboration with boohoo!

“I feel like I've really gotten to be myself in the last few years, especially when it comes to my personal style and this collection reflects exactly that.

"I've always wanted to have my own collection and boohoo really gave me and Maeve the freedom to express ourselves."

The new collection comes in UK sizes 6-20 and will be available to purchase online from October 19.

However, not everyone is impressed.

In an Instagram post announcing the news, many followers questioned her decision to partner with a fast fashion outlet.

"Yet another fast fashion collab?" one commenter wrote.

"Celebrities and influencers must use their power as a tool to say no to fast fashion and help the environment, as people who work in the industry only sink deeper into poverty."

Another wrote: “What bad behavior”, while a third added: “I am also very sad. I was really expecting something different."

Boohoo has faced criticism from workers' rights groups raising concerns about poor pay and working conditions, while environmental organizations have warned more broadly about the fast fashion industry's contribution to the climate crisis.

A study published in June by the Royal Society for Arts, Manufacturers and Commerce (RSA) revealed that half of the clothing sold by major fast fashion brands is made from entirely new synthetic fabrics.

Boohoo fared worse in its reviews, with 60 percent of its items derived exclusively from new synthetic fabrics.

However, the fashion distributor's chief executive, John Lyttle, insisted in August that the company does not make "disposable" pieces, even though its website offers thousands of items, including blouses at prices as low as $2. .75 (£2).

He added that the brand had outlined a "clear strategy" to become more sustainable.

“20 per cent of all our ranges will be sustainable this fall…40 per cent next spring/summer,” he said.

The Clean Clothes Campaign, an alliance of unions working to improve working conditions in the garment industry, rebuked Lyttle's promise, arguing that fast fashion is "inherently unsustainable."

“Of course people need clothes, but not the huge quantities that companies like boohoo currently produce; they pollute waterways, send CO2 into the air and keep workers in perpetual poverty in the process,” Christie Miedema, campaign and outreach coordinator for the organization, told The Independent.

“Aligning 20 percent of that production with a business definition of 'sustainability' is not going to make a difference. Real systemic changes are needed."

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