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"Influencers are cyber hostesses": businesswoman exploits and reveals how they operate

The threat of losing her account, due to a call from the influencer whom she paid for promotion, led a businesswoman to desist from exposing the scam to which she was subjected, when she asked a network celebrity to promote her brand.

The fact adds to other complaints, where designers realize how they are victims of a kind of theft, since the garments lent to influencers for events are never returned.

Given this series of inconsistencies, it is important to note the challenge that brands have today in being able to communicate correctly to audiences with the help of influencers and how important it is to regulate this activity, due to the perversion into which they have fallen. various accounts and the unfair behavior in which the network platforms act, re-victimizing the affected accounts.

Influencers are “cyberdecanes”

The businesswoman Fernanda Gotte made an interesting complaint on Tiktok, where she argued why influencers should be known as "cyberedecanes".

According to the woman, she invested 6 thousand pesos in a pattern with an influencer at the beginning of the health contingency in 2020, so that she would promote the brand that she owns.

The woman assures that because of the favoritism that she had for her, she was sure that the guideline on social networks had to be with her, so she asked for a quote through her manager, where she chose a package where she only published stories, this from a long list of proposals based on which the influencer works.

The option she chose consisted of stories, without the need to receive the product from her. The chosen option consisted of a single story that was reposted for two weeks and later, she assures that she received a form where she was asked to give details of everything that she needed to be mentioned in the networks of this personality.

“Literally if you realize the influencers are cyber hostesses or cyber actresses, whatever you want to call them”, he lashed out in his criticism where he accepted that after the payment the period of time in which the publications would be carried out was not fulfilled, regretting that even the product that he shared with the influencer was returned to him, despite the fact that in the guideline, while it was published, he claimed to have tried it and to be happy to have used it.

garment theft

Another of the practices that have been exposed on social networks and that influencers commit is one where it is warned that they make loans of clothing and do not return it.

The complaint by designer Eduardo Blas exposes the terrible practices that are committed among influencers and reveals the challenge that the industry faces to regulate it.

"Not that other fucking assholes, we lend them clothes, with time to come to try on, choose it and to deliver it is a fart, I lent it from the Elliots and supposedly they don't have time to deliver them," said Eduardo, lamenting not only the attitude of the influencers, also of the agencies that represent them and serve as contact with the designers.

He now he reads:

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  • How to promote a clothing brand on social networks.

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