Box Layout

HTML Layout
Backgroud Images
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
Backgroud Pattern
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest
  • greenforest

"KHABY" LAME, to be without work and turn to Boss Model

The Senegalese Khabane "Khaby" Lame famous for his creativity that led him to become the meme of social networks lost his work in a factory at the beginning of the pandemic, however, life rewarded him, the Boss brand hired him for a brand of clothes.

Khaby worked at an industrial factory in northern Italy in Chivo, Turin, who lost at the beginning of the pandemic for Coronavirus, but that did not finish it, took advantage of his free time on the Internet to make himself known.

*Related information: Hugo Boss and BMW owners break the taboo over his Nazi past

Who is Khabane ‘Khaby’ Lame?

The Senegalese found on social networks a showcase to react with humor in everyday situations and the most absurd solutions that proliferate on the Internet.He once confessed that it was better to laugh than be afflicted.

If you have not seen one of your videos or memes, where have you lived in recent years?

“Khaby” Lame, de estar sin trabajo y volverse meme a modelo de Boss

Distinguished by a peculiar way of gesture and an overflowing dose of creativity managed to appear everywhere.

How many followers does Khabane ‘Khaby’ Lame have?

Currently, the leader of grace has more than 68 million followers on Instagram and Tik Tok reports more than 130 million, being the most followed worldwide.

He never thought that what began as a hobby would lead him to be hired by the Boss brand to be part of the #beyoureownboss advertising campaign.

Boss hires ‘Khaby’

Boss launched a new and modern brand identity, which takes advantage of the new times to reinvent himself, although it is known that at the end of 2021 he had already participated in Luna's presentation of the famous brand during the fashion week in Milan.

Remember that the fashion week in Milan is considered one of the three most important catwalks in the world.

Who participates in the #Beyouownboss campaign?

Next to Khaby ’are models such as Hailey Bieber, Joan Smalls and Kendall Jenner;Also the South Korean singer and actor Lee Min Ho and the British professional boxer Anthony Joshua.

And that is not all, the Italian tennis champion Matteo Berrettini also participates, and the German runner Alica Schmidt, all of them photographed by Mikael Jansson for the spring-summer campaign 2022222222222.

With the above, Boss seeks to take a radical turn in which he involves from the redesign of his logo to the way of interacting his consumers.

Finally, the leadership of CEO Daniel Grieder, Hugo Boss, drives the brand to be addressed to a younger audience, including everyone with an exclusive, playful and inclusive language and discourse.

What do you think of the hiring of Khabane ‘Khaby’ Lame in #Beyouownboss by the Boss brand?He is a lucky one of unemployed to model!

  • Tags:
  • which is the best clothing brand

Related Articles

'The ambassador's daughter': everything about the premiere of the Nova series

A girl named Melek arrives in her living room and finds a dead man. Her mother, in the bathroom, cleans the blood from her clothes and her face, in addition, she keeps a knife along with the rest of the things in ...

Criticism rains down on Balenciaga for a diver with holes that sells for more than 1,000 euros

Exclusive ContentThe article you are trying to access is exclusively for subscribersSubscribe Find out about our plans and enjoy El País without limits.Enter If you are already a subscriber you can enter with...

 Mexico wins 6 medals in the Mathematics Olympiad When and where to watch the Mexico vs.  Gold Cup Honduras Celta will create three new schools in Mexico

This Friday we have information about the Mexican champions in Mathematics, Roberto Palazuelos' clothing brand, Celta's new soccer schools and more.Mexico wins 6 medals at the Olim...

 Bicycle Derailleur Adjustment |  Causes and solutions for a maladjusted change

Adjusting the bicycle derailleur can be something very simple if we know what we are doing, or it can become a real headache for not knowing how to find the key or, why not, because...