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Is Disney trying to appropriate the 'real' Loki, the Viking?

The world of creation and copyright is a stormy one. Decades ago, The Mummy and the Wolf Man were launched as horror movie stars because they were popular characters 'without an owner', and the producers should not pay to take them to the movies as, for example, happened with Dracula, in turn novelization of Bram Stoker of a historical person. In the Golden Age of comic book creation, cartoonists were free to bring characters like Hercules, Thor, and the like to the pages of Marvel for precisely the same reason. Now it seems that with Loki the process is reversed.

Because, as it spreads through social networks and has been picked up by media such as The Daily Dot, the active legal team of Disney, now the owner of Marvel, is reviewing the real and virtual world looking for alleged copyright violations about of the character Loki, protagonist of his new star series.

Is Disney trying to appropriate Loki 'from 'real' the Viking?

The problem is, precisely, that Loki is a character corresponding to popular culture, as a deity of the Nordic pantheon. Therefore, in addition to the Disney-Marvel Loki (which is what is protected by trademark registration) there are many other representations and allusions. Disney would be trying to withdraw the so-called Fan Art, 'modern' designs about Loki.

Some e-commerce sites like Redbubble have removed designs about the character, even if they were not related to the Disney-Marvel aesthetic. Subsequently, it has been reversed but, according to some of the users, under the regulations invoked, any manifestation of Loki, the Norse god of deceit and discord, could be claimed as an infringement. Even the original Vikings or the Edda, the medieval stories about Norse mythology.

The background to this case is the fact that, after the premiere of Coco, Disney tried to register as its own the Mexican imagery of the Day of the Dead, which as you know is a traditional holiday.

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