Hoss Intropia returns to Malaga with Cortefiel with three stores

ALMUDENA NOGUES Malaga

Hoss Intropia returns. The Spanish fashion firm returns to the fray after a forced break due to script requirements. In 2018 it entered bankruptcy proceedings and in May 2019 it was rescued by the Tendam group, owner of Cortefiel, Pedro del Hierro, Women'secret, Fifty or Springfield. Now, almost two years later, the brand that managed to win over Queen Letizia -assiduous in her designs-, celebrities such as Ariadne Artiles, Paula Echevarría, Elsa Pataky or Laura Ponte, is reborn from its ashes like a Phoenix, with the same Mediterranean essence of always, that delicate bohemian style and those romantic airs so hallmark of the house. The brand returns to the ring both with face-to-face stores and an online sales channel. Thus, since this month of March it has had its own differentiated space in twenty boutiques located within Cortefiel stores spread over 16 cities, Malaga among them.

In the case of the province, Hoss Intropia can now be purchased at three points of sale: two in the capital (in the new Cortefiel de la Alameda Principal, 16 and in the recently renovated Plaza Mayor) and one in Marbella, in the store from La Cañada shopping center. These are independent spaces of about 35 square meters physically delimited within the Cortefiel stores. In fifteen of the points of sale, it will have its own showcase and sign at street level.

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Regarding the philosophy that the brand will follow in this new journey led by Tendam, the firm has explained that its more 'casual' line will gain weight with sustainable garments and new families of products that previously had no place, such as denim or sweatshirts. In this way, everyday clothing will now account for 65% of the offer compared to 35% that will be covered by more clothing items, which were previously the great queens of the brand.

More affordable prices

More informal clothes then... and cheaper. And it is that in the new stage of Hoss Intropia the average price of their garments is around 85 euros. In addition, the firm has recovered its old suppliers, more than 50% of which are located in India due to the characteristics of its product, as well as in Spain and China.

Its head designer, Alejandra Valero, who was previously part of the house, will be in charge of setting the course for its proposals. The new mini collections created for spring-summer 2021 are called Manuela, Tiziana, Gadea and Vega. These are lines tinted aqua green, blue inspired by the sea or the sky, pink in its different versions or the red of flowers. Noble fabrics such as linen, silk, organza or cupro prevail. The base of the collections are garments that are perfect for both day-to-day and special occasions, recognizable by the femininity of the patterns, their handcrafted finishes, the exclusive prints and the use of sustainable materials. Thus, the brand works with organic cotton, recycled materials and responsible washing to achieve ever-increasing percentages of sustainability.