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Amazon heart and the new way of buying clothes

That Amazon is changing, radically, our purchase routine is increasingly visible.But that can become (also) the largest multi -brand store in the fashion world is something that, little by little, is convincing us.The signatures already know it and some, like Nike, have just announced that they will sell directly through it.Meanwhile, the Internet giant presents its new Prime Wardrobe Program service.

Although it is still in beta version, the company of Seattle presented this new service for its customers Amazon Prime last week.A very simple formula: buy as always but as never.And it is so, because it allows us to gain our closet in the most traditional way, -see what we like, try and buy it -but without leaving home.And if you don't convince you, return it in the simplest way.

Thus, with a seven -day test period, Amazon allows you to choose between all the products they offer in its fashion section and decide, quietly at home, whether you stay it or not.No need to buy it to return it.One step beyond what physical stores have been offering us, where you have to buy the garment first and, in the case of not wanting it, return it later.With Prime Wardrobe Program there is no disbursement until you are convinced.

The box with which Prime Wardrobe Program deliveries are made.|Photo: Amazon.

Corazón Amazon y la nueva forma de comprar ropa

With a box that goes from three to fifteen items, customers can choose what garments they want to try and, when they have decided, buy those that stay and return those that do not.Without monthly subscriptions or any other mandatory service to be paid.Although at the moment it has only been launched among the prime customers of the United States, Amazon intends to reach everyone.A novel formula that can become a habit and that helps us understand what these new trends are headed by the retail sector within the fashion market.

The service is actually quite similar to others already existing in the United States, such as Stitchfix and Trunkclub;But, in this case, the subscribers or can choose what to put inside their boxes (most choose stylists and certain algorithms that the pages have developed based on tastes and trends) nor can they ask for the pieces as often as they would like, andthat shipments have a concrete periodicity.With Prime Wardrobe program these limits are eliminated.

Or the most uncomfortable point for that digital user who, in the end, does not come to give that final click: how to return what, in the end, there is no purchase expectations?And it is that almost 48% of consumers raise this problem as the main one when deciding.A clear disadvantage with which Amazon plays, which does not have a physical point of sale and that forces its consumers to print a specific return label, find an adequate box for it and go to one of the collection centers that indicate intheir website.If it is about facilitating the user's experience, with this, of course, they do not get it.

However, Prime Wardrobe Program will have a free shipping service (the same one that has already for its prime customers) that will arrive at your home in a reusable box with its own return label.And it will be the UPS company who will take that possible purchase to your door and will also collect it in case of not being fulfilled.

From Amazon they assure that, with this new program, they continue to strengthen their policy of adaptation to the growth of competition in the world of e-commerce, where there are more and more brands that sell their own garments online.In addition, for customers to encourage, there will be benefits: if the buyer decides to keep three of those garments, he will get a discount of € 10 and if he stays with more than five, the discount rises to € 20.

One more step in that investigation that the American company is already doing for which they intend to create a possible brand of clothing, as in its day made asos, becoming that place to the Internet.Gone are failures like Buyvip, the purchase platform that had to close just two months ago.Amazon always advances.

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